Five Easy Ways to Maximize Survey Quality Data Steve Piper / June 25, 2020 / Market Research There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and… Read More >
Top 5 Reasons to Work With a CyberEdge PMM on... Steve Piper / October 23, 2019 / On Our Minds Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But… Read More >
2019 Cyberthreat Defense Report – Spotlight on Risk Quantification Solutions Steve Piper / June 3, 2019 / Market Research Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging areas/technologies that we believe have the potential… Read More >
2019 Cyberthreat Defense Report – Spotlight on Container Security Platforms Steve Piper / May 20, 2019 / Market Research Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging (or significantly evolving) areas/technologies we believe have… Read More >
The Benefits of Outsourcing Your B2B Tech Content Steve Piper / April 23, 2019 / Tips of the Trade One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that… Read More >
Most Wanted Security Technology for 2019: Security Analytics Steve Piper / April 8, 2019 / Market Research CyberEdge recently announced results from its sixth annual Cyberthreat Defense Report (CDR). This report harnesses perceptions of cyberthreats and IT security defenses from 1,200 security… Read More >
Top Five Insights from CyberEdge's 2019 Cyberthreat Defense Report Steve Piper / March 25, 2019 / Market Research CyberEdge is pleased to announce availability of its sixth annual Cyberthreat Defense Report (CDR). Click here to download your copy now. The CDR has garnered… Read More >
National Cybersecurity Awareness Month: Three Keys to Overcoming Ransomware Steve Piper / October 2, 2018 / On Our Minds In honor of National Cybersecurity Awareness Month, I’d like to take this opportunity to reflect on one of the hottest topics, and biggest nuisances, pertaining… Read More >
Black Hat 2018 – Trip Report Steve Piper / August 14, 2018 / Industry News & Events Another Black Hat conference has come and gone. Here are a few observations from my two days, spent mostly in the Business Hall chatting with… Read More >
Next Steps for Application Security – Part 2 Steve Piper / May 7, 2018 / Market Research In the first post of this pair, we advocated investments in application security testing and open source vulnerability management tools as a promising way to… Read More >
Next Steps for Application Security – Part 1 Steve Piper / April 11, 2018 / Market Research Every year when we publish the Cyberthreat Defense Report (2018 edition here), we highlight a handful of emerging (or significantly evolving) areas/technologies we believe have… Read More >
Artificial Intelligence for Technology Marketers – Part 5: The Future... Steve Piper / March 27, 2018 / On Our Minds In the fourth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at what you should consider when integrating AI into your marketing… Read More >
