One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that comprise a holistic content marketing strategy. The most time-consuming task also happens to be the most important: writing quality content.

Content is the heart of a content marketing strategy. Without quality content, all of your other efforts are moot. That’s where outsourcing comes in. Outsourcing your content writing needs to an agency staffed by a team of veteran contractors can save you time, money, and effort. Still have doubts? Here are the top seven benefits of outsourcing your B2B tech content.

1. Avoid Hiring Delays

Perform a quick search on any job board and you'll quickly see that content writers are in high demand. However, most companies are looking to hire a full-time, on-site content writer. And the majority of those are looking for a writer with little or no experience, possibly to keep payroll down. But hiring a full-time employee can take weeks, if not months. And training a writer in the B2B tech space can take even longer.

2. Reduce Ramp Time

When tech marketers outsource their content writing needs, they get the benefit of skipping a lot of the training that’s required to get a new writer up to speed. CyberEdge consultants have a solid foundation of tech knowledge and often times only need to understand a client's competitive differentiators and value props. For example, we often work with cloud services providers, so we’re familiar with the benefits of IaaS, SaaS, and PaaS. There's no need to go over the business model and the financial advantages of moving IT assets to the cloud.

3. Handle Any Assignment

The right content marketing agency can serve as your one-stop-shop for all your content needs. Agency contractors have experience writing a wide variety of content types. We understand the difference between writing a press release on a new product release and a blog post on the same topic. It's unlikely you'll present a writer with anything truly new, but if you do, the agency can connect you with the best writer for the job.

4. Faster Project Kick-offs

Outsourcing your content to an agency eliminates the need to undergo time-consuming onboarding processes. As a result, your content marketing projects can get off the ground faster. This is especially true if you rely on the same writer for subsequent projects. The writer will come to better understand your business and solutions and deliver increasing value over time—without costing you a full-time salary.

5. Faster Turnaround Times

Agency writers also tend to produce deliverables faster than in-house writers. The typical full-time employee may have any number of responsibilities in addition to producing actual content. These responsibilities may include building and executing a content strategy, collaborating with stakeholders and subject matter experts, and monitoring content performance—to name just a few. Shifting from a tactical or strategic mode of working to a creative mode can be difficult, especially in a fast-paced environment. Writing a 1,200-word white paper becomes a monumental task among various other demands on the writer’s time.

6. Improve Writing Quality

Even when not actively writing, contract writers stay mentally engaged with the creative process through constant use. That leads to faster context switching, more efficient output, and sharper creative thinking that drives stronger content and smarter strategy.

7. Gain Fresh Perspective

Finally, an experienced contract writer has exposure to other marketing teams, technologies, businesses, and projects. While professional writers adhere to NDAs, they also provide valuable insights on branding, content strategy, and content marketing that you wouldn't get from a full-time writer operating only in your organization. You get the fresh perspective of an "outsider" while working with someone who understands your business goals and has a vested interest in your success.

The CyberEdge Advantage

You’re trying to build momentum, but your content isn’t helping. It’s inconsistent, off-message, too generic or too technical—and it’s just not converting. You’ve got a strategy. What you don’t have is someone who can execute it quickly without sacrificing quality. There’s no time to train a new hire or onboard a generalist. You need content now, and it needs to be right the first time. CyberEdge brings seasoned cybersecurity writers who know the space and deliver publish-ready content that supports your strategy, speaks to your audience, and drives results. Contact us today for a personalized consultation and see how effortless content creation can be.