Bridging the Gap Between Marketing and Sales – Part 1:... Tanya Candia / May 8, 2025 / Tips of the Trade Marketing and sales teams often find themselves at loggerheads, due to different timelines, expectations and measures of success. This is the first in a series… Read More >
Mega Marketing Checklist Kim King / May 6, 2025 / Tips of the Trade Congratulations! You’ve been hired into a B2B marketing organization and now it’s your first day on the job. What do you do? Assess and take… Read More >
Examples of Effective Marketing Messages Jon Friedman / April 24, 2025 / Tips of the Trade In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:… Read More >
What Makes Great Marketing Messages? Jon Friedman / April 22, 2025 / Tips of the Trade In the first post in this series we listed four signs that your marketing messages need work. Now let’s outline some characteristics of great marketing… Read More >
4 Signs That Your Marketing Messages are Awful Jon Friedman / April 17, 2025 / Tips of the Trade Most marketing messages are awful. That’s not surprising, because it’s darn hard to create compelling marketing messages. Very few companies do a good job of… Read More >
Is Your Content Well-baked, Attractive, and Delicious? Penny Bartels / April 15, 2025 / Tips of the Trade I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get… Read More >
Creating Cybersecurity Industry Content for Different Audiences and Learning Styles Suzanne Porter-Kuchay / April 10, 2025 / Tips of the Trade Everyone knows that people learn differently. But few know the scale of different learning styles. Education theorists have identified over 71 different styles. This has profound… Read More >
5 Elements of Compelling Cybersecurity Infographics Suzanne Porter-Kuchay / April 3, 2025 / Tips of the Trade Reaching people with a message in the cybersecurity industry is often as much about the medium as it is about the message itself. If you pick… Read More >
The Solution Brief: Product Marketing’s Swiss Army Knife Suzanne Porter-Kuchay / April 1, 2025 / On Our Minds The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and… Read More >
From Good to Great: 6 Characteristics of Quality Content Penny Bartels / March 27, 2025 / Tips of the Trade Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.”… Read More >
The 7 Critical Elements You Can’t Live Without in B2B... Kim King / March 25, 2025 / Tips of the Trade Throughout your marketing career, you’ll work at any number of companies in different roles at varying levels—but they will all have one thing in common.… Read More >
What to Expect From Your CyberEdge Interim CMO Steve Piper / March 20, 2025 / Tips of the Trade CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head… Read More >
