The Anonymous Buyer Journey – Part 6: Social Marketing, Advocacy... Steve Piper / July 10, 2025 / On Our Minds Throughout this series, we’ve explored how the anonymous buyer journey has reshaped the roles of marketing and sales. We’ve seen the rise of the self-directed… Read More >
The Anonymous Buyer Journey – Part 5: Empowered B2B Buyers Steve Piper / July 8, 2025 / On Our Minds In Part 4 of this series, we explored the rise of the consultant seller. Now, we shift focus to the other side of the table:… Read More >
The Anonymous Buyer Journey – Part 4: B2B Consultant Sellers Steve Piper / July 3, 2025 / On Our Minds In the third post of this series, we learned that because the anonymous buyer has self-educated before engaging with sales, their knowledge is more advanced… Read More >
The Anonymous Buyer Journey - Part 3: Evolution of Inside... Steve Piper / July 1, 2025 / On Our Minds In the second post of this series, we explored how the rise of the anonymous buyer is reshaping the roles of marketing and sales. Many… Read More >
The Anonymous Buyer Journey - Part 2: The Sales and... Steve Piper / June 26, 2025 / On Our Minds Building on the foundation of an effective sales equation that was established in our first post, this post explores how the rise of the anonymous… Read More >
The Anonymous Buyer Journey – Part 1: The Sales Equation Steve Piper / June 24, 2025 / On Our Minds This is the first in a series exploring how the rise of the anonymous buyer journey has impacted sales and marketing effectiveness. We begin with… Read More >
5 Marketing Metrics That Every Cybersecurity CMO Should Track Suzanne Porter-Kuchay / June 19, 2025 / Tips of the Trade How well are your company’s marketing functions performing? Do you know for sure or are you just guessing? Marketing is an investment with the potential… Read More >
Win-Loss Analyses – The True Voice of the Customer Tanya Candia / June 17, 2025 / Market Research We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is… Read More >
Top 7 Benefits of Outsourcing Your B2B Tech Content Suzanne Porter-Kuchay / June 12, 2025 / Tips of the Trade One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that… Read More >
12 Questions to Ask Before Starting Your Next White Paper Suzanne Porter-Kuchay / June 10, 2025 / Tips of the Trade CyberEdge is a white paper factory. We’ve ghost-written more business and technical white papers than our top five competitors—combined. So, let us share our experience… Read More >
The Power of a Supplemental Slides Presentation Steve Piper / June 5, 2025 / On Our Minds Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will… Read More >
The Forgotten Opportunity Forecasting Outcome: “Closed – No Decision” Suzanne Porter-Kuchay / June 3, 2025 / On Our Minds Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually… Read More >
