5 Tips for Tracking Accurate Win/Loss Statistics Suzanne Porter-Kuchay / May 29, 2025 / Market Research Many high-tech vendors are able to generate win/loss reports from their CRM system (e.g., Salesforce.com), but they rarely pass the "sniff test." In other words,… Read More >
Inspiration for CyberEdge Definitive Guide Chapter Topics and Titles Suzanne Porter-Kuchay / May 27, 2025 / On Our Minds CyberEdge’s award-winning series of Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade… Read More >
Bridging the Gap Between Marketing and Sales – Part 5:... Tanya Candia / May 22, 2025 / Tips of the Trade The final blog post in our series on bridging the gap between marketing and sales gives advice on how to tackle case studies and ensure… Read More >
Bridging the Gap Between Marketing and Sales – Part 4:... Tanya Candia / May 20, 2025 / Tips of the Trade This fourth post in our series on bridging the gap between marketing and sales addresses the win/loss study, which promises much but often falls short.… Read More >
Bridging the Gap Between Marketing and Sales – Part 3:... Tanya Candia / May 15, 2025 / Tips of the Trade This third post in our series on bridging the gap between marketing and sales discusses ways to leverage customer-facing content. By presenting content in a… Read More >
Bridging the Gap Between Marketing and Sales – Part 2:... Tanya Candia / May 13, 2025 / Tips of the Trade The first post in this series tackled the topic of sales enablement. In this second installment, we look at ways marketing can accelerate the buying… Read More >
Bridging the Gap Between Marketing and Sales – Part 1:... Tanya Candia / May 8, 2025 / Tips of the Trade Marketing and sales teams often find themselves at loggerheads, due to different timelines, expectations and measures of success. This is the first in a series… Read More >
Mega Marketing Checklist Kim King / May 6, 2025 / Tips of the Trade Congratulations! You’ve been hired into a B2B marketing organization and now it’s your first day on the job. What do you do? Assess and take… Read More >
Top 5 Reasons to Work With a CyberEdge PMM on... Suzanne Porter-Kuchay / May 1, 2025 / On Our Minds Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But… Read More >
New to the IT Security Industry? Here’s What You Need... Suzanne Porter-Kuchay / April 29, 2025 / On Our Minds Anytime you join a new IT industry, there’s always a learning curve. But many, if not most, would agree that the IT industry segment with… Read More >
Examples of Effective Marketing Messages Jon Friedman / April 24, 2025 / Tips of the Trade In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:… Read More >
What Makes Great Marketing Messages? Jon Friedman / April 22, 2025 / Tips of the Trade In the first post in this series we listed four signs that your marketing messages need work. Now let’s outline some characteristics of great marketing… Read More >
