Five Easy Ways to Maximize Survey Quality Data Steve Piper / June 25, 2020 / Market Research There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and… Read More >
Top 5 Reasons to Work With a CyberEdge PMM on... Steve Piper / October 23, 2019 / On Our Minds Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But… Read More >
Examples of Effective Marketing Messages Jon Friedman / July 15, 2019 / Tips of the Trade In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:… Read More >
What Makes Great Marketing Messages? Jon Friedman / July 1, 2019 / Tips of the Trade In the first post in this series we listed four signs that your marketing messages need work. Now let’s outline some characteristics of great marketing… Read More >
Four Signs That Your Marketing Messages are Awful Jon Friedman / June 17, 2019 / Tips of the Trade Most marketing messages are awful. That’s not surprising, because it’s darn hard to create compelling marketing messages. Very few companies do a good job of… Read More >
2019 Cyberthreat Defense Report – Spotlight on Risk Quantification Solutions Steve Piper / June 3, 2019 / Market Research Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging areas/technologies that we believe have the potential… Read More >
2019 Cyberthreat Defense Report – Spotlight on Container Security Platforms Steve Piper / May 20, 2019 / Market Research Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging (or significantly evolving) areas/technologies we believe have… Read More >
The Benefits of Outsourcing Your B2B Tech Content Steve Piper / April 23, 2019 / Tips of the Trade One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that… Read More >
Most Wanted Security Technology for 2019: Security Analytics Steve Piper / April 8, 2019 / Market Research CyberEdge recently announced results from its sixth annual Cyberthreat Defense Report (CDR). This report harnesses perceptions of cyberthreats and IT security defenses from 1,200 security… Read More >
Top Five Insights from CyberEdge's 2019 Cyberthreat Defense Report Steve Piper / March 25, 2019 / Market Research CyberEdge is pleased to announce availability of its sixth annual Cyberthreat Defense Report (CDR). Click here to download your copy now. The CDR has garnered… Read More >
New Year’s Resolution for B2B Marketers: Deliver High-Quality Content Penny Bartels / December 19, 2018 / Tips of the Trade Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.” In… Read More >
Is Your Content Well-Baked, Attractive, and Delicious? Penny Bartels / December 3, 2018 / Tips of the Trade I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get… Read More >
