The Solution Brief: Product Marketing’s Swiss Army Knife Suzanne Porter-Kuchay / April 1, 2025 / On Our Minds The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and… Read More >
From Good to Great: 6 Characteristics of Quality Content Penny Bartels / March 27, 2025 / Tips of the Trade Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.”… Read More >
The 7 Critical Elements You Can’t Live Without in B2B... Kim King / March 25, 2025 / Tips of the Trade Throughout your marketing career, you’ll work at any number of companies in different roles at varying levels—but they will all have one thing in common.… Read More >
What to Expect From Your CyberEdge Interim CMO Steve Piper / March 20, 2025 / Tips of the Trade CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head… Read More >
Speak to Me! Tanya Candia / March 18, 2025 / Tips of the Trade Personas are vital to the success of a product and of a sales effort. A persona—a somewhat fictional character that personifies the ideal customer—is often… Read More >
The Ultimate Sales Playbook for Cybersecurity Vendors Suzanne Porter-Kuchay / March 13, 2025 / Tips of the Trade An effective sales playbook is essential for any cybersecurity vendor sales team. It’s more than a series of call scripts and selling sheets. It’s a… Read More >
Exploring CyberEdge’s 5 Content Syndication Offerings Suzanne Porter-Kuchay / March 11, 2025 / On Our Minds Over the past five years, CyberEdge’s content syndication services have become a go-to solution for cybersecurity vendors looking to generate qualified, opt-in leads. Whether promoting… Read More >
Fake Friendly Marketing Tanya Candia / March 6, 2025 / Tips of the Trade I recently had coffee with the CMO of a European technology company, and he quickly disclosed his frustration that the company seemed to be losing… Read More >
The Cybersecurity Industry’s Most Frequent Typo: On-Premise vs. On-Premises Steve Piper / March 4, 2025 / On Our Minds Throughout my 25+ year career in the IT industry, I’ve developed a significant pet peeve – cybersecurity vendors incorrectly saying “on-premise” when they really mean… Read More >
5 Attributes of a Successful Product Marketing Contractor Steve Piper / February 27, 2025 / On Our Minds Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors… Read More >
Product Management vs. Product Marketing: What’s the Difference? Steve Piper / February 25, 2025 / Tips of the Trade I’ll admit it. When I started working for my first technology vendor, Citrix, back in 1996, I had no clue about the difference between product… Read More >
CyberEdge: Jack of All Trades, Master of All? Steve Piper / February 20, 2025 / On Our Minds As a marketing firm offering more than 75 different services, one of the common questions we get from our prospects is how one company can… Read More >
