Monitoring Competitor End-of-Life Announcements Suzanne Porter-Kuchay / February 18, 2025 / On Our Minds Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached… Read More >
14 Digital Marketing Metrics That Every Cybersecurity Vendor CMO Should... Suzanne Porter-Kuchay / February 13, 2025 / Tips of the Trade Practically every cybersecurity vendor has some kind of digital presence online, and the majority have a digital marketing team to lead that presence. But so… Read More >
12 Simple Strategies for Avoiding Survey Fatigue Suzanne Porter-Kuchay / February 11, 2025 / Market Research When constructing web-based research surveys, it’s important to construct your survey instrument in a way to avoid survey fatigue. Survey fatigue happens when the respondent… Read More >
Avoiding 4 Common Types of Survey Bias Suzanne Porter-Kuchay / February 6, 2025 / Market Research Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may… Read More >
5 Easy Ways to Maximize Survey Quality Data Suzanne Porter-Kuchay / February 4, 2025 / Market Research There are two types of researchers—those who care about data quality and those who don’t. If your primary concern is generating leads and you don’t… Read More >
Determining Minimum Survey Sample Sizes Based on Survey Margin of... Steve Piper / January 30, 2025 / Market Research When conducting a research study based on a survey, if data quality is important to you, then two of the (many) factors you should consider… Read More >
MQLs vs. SQLs – What’s the Difference? Suzanne Porter-Kuchay / January 28, 2025 / Tips of the Trade Generating quality leads is vital to every cybersecurity vendor. Yet studies show that 61% of B2B markets struggle in doing so. The process of gaining a qualified… Read More >
The 7 Deadly Sins of Marketing—And How to Fix Them Suzanne Porter-Kuchay / January 21, 2025 / On Our Minds Marketing is crucial for any business, yet it's easy to fall into patterns that seem beneficial but ultimately backfire. Just like the timeless ‘7 Deadly… Read More >
The Power of Brand Storytelling: 7 Ways to Infuse Storytelling... Suzanne Porter-Kuchay / January 7, 2025 / On Our Minds Cybersecurity marketing operates in a high-stakes environment where competition is relentless and trust is everything. Companies have to educate prospects on evolving threats while proving… Read More >
Top 5 Cyberattacks of 2024 Suzanne Porter-Kuchay / December 30, 2024 / On Our Minds In 2024, cyberattacks continued to wreak havoc across all industries, causing significant disruptions to organizations and critical services. The year saw a surge in incidents… Read More >
Selecting the Right Cybersecurity Marketing Agency: 5 Essential Questions to... Suzanne Porter-Kuchay / December 15, 2024 / On Our Minds Threat actors are getting bolder, escalating attacks that leave organizations scrambling for cybersecurity solutions. But finding the right solution—make that your solution? That's a whole… Read More >
Why Are You Still Writing Your Own Content? Suzanne Porter-Kuchay / November 19, 2024 / On Our Minds Top 7 Reasons to Outsource Content Creation Cybercriminals are unrelenting, and businesses are scrambling to stay ahead of evolving threats. Protecting sensitive information and safeguarding… Read More >
