The Anonymous Buyer Journey – Part 4: B2B Consultant Sellers Steve Piper / December 11, 2022 / On Our Minds Buyers today expect expertise and educational value from sales and marketing as discussed in the third post of this blog series concerning intelligent outreach. The… Read More >
The Anonymous Buyer Journey - Part 3: Evolution of Inside... Steve Piper / November 27, 2022 / On Our Minds Inside sales teams are rapidly growing and becoming part of marketing for companies that understand the anonymous buyer journey and the shift between marketing and… Read More >
The Anonymous Buyer Journey - Part 2: The Sales and... Steve Piper / November 14, 2022 / On Our Minds Having set the core foundation with an effective sales equation, our second post in this series examines the shift between marketing and sales for… Read More >
The Anonymous Buyer Journey – Part 1: The Sales Equation Steve Piper / October 31, 2022 / On Our Minds This is the first in a series of posts about the impact of the anonymous buyer journey on sales and marketing effectiveness as the last… Read More >
5 Marketing Metrics That Every Cybersecurity CMO Should Track Steve Piper / August 27, 2021 / Tips of the Trade How well is your company’s marketing functions performing? Do you know for sure or are you just guessing? Marketing is an investment with the potential… Read More >
Win-Loss Analyses – The True Voice of the Customer Tanya Candia / November 19, 2018 / Tips of the Trade We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is… Read More >
