Win-Loss Analyses – The True Voice of the Customer Tanya Candia / June 17, 2025 / Market Research We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is… Read More >
5 Tips for Tracking Accurate Win/Loss Statistics Suzanne Porter-Kuchay / May 29, 2025 / Market Research Many high-tech vendors are able to generate win/loss reports from their CRM system (e.g., Salesforce.com), but they rarely pass the "sniff test." In other words,… Read More >
Key Components of Competitor Battlecards Suzanne Porter-Kuchay / April 8, 2025 / Market Research Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel… Read More >
12 Simple Strategies for Avoiding Survey Fatigue Suzanne Porter-Kuchay / February 11, 2025 / Market Research When constructing web-based research surveys, it’s important to construct your survey instrument in a way to avoid survey fatigue. Survey fatigue happens when the respondent… Read More >
Avoiding 4 Common Types of Survey Bias Suzanne Porter-Kuchay / February 6, 2025 / Market Research Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may… Read More >
5 Easy Ways to Maximize Survey Quality Data Suzanne Porter-Kuchay / February 4, 2025 / Market Research There are two types of researchers—those who care about data quality and those who don’t. If your primary concern is generating leads and you don’t… Read More >
Determining Minimum Survey Sample Sizes Based on Survey Margin of... Steve Piper / January 30, 2025 / Market Research When conducting a research study based on a survey, if data quality is important to you, then two of the (many) factors you should consider… Read More >
