The Power of a Supplemental Slides Presentation Steve Piper / June 5, 2025 / On Our Minds Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will… Read More >
The Forgotten Opportunity Forecasting Outcome: “Closed – No Decision” Suzanne Porter-Kuchay / June 3, 2025 / On Our Minds Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually… Read More >
Inspiration for CyberEdge Definitive Guide Chapter Topics and Titles Suzanne Porter-Kuchay / May 27, 2025 / On Our Minds CyberEdge’s award-winning series of Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade… Read More >
Top 5 Reasons to Work With a CyberEdge PMM on... Suzanne Porter-Kuchay / May 1, 2025 / On Our Minds Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But… Read More >
New to the IT Security Industry? Here’s What You Need... Suzanne Porter-Kuchay / April 29, 2025 / On Our Minds Anytime you join a new IT industry, there’s always a learning curve. But many, if not most, would agree that the IT industry segment with… Read More >
The Solution Brief: Product Marketing’s Swiss Army Knife Suzanne Porter-Kuchay / April 1, 2025 / On Our Minds The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and… Read More >
Exploring CyberEdge’s 5 Content Syndication Offerings Suzanne Porter-Kuchay / March 11, 2025 / On Our Minds Over the past five years, CyberEdge’s content syndication services have become a go-to solution for cybersecurity vendors looking to generate qualified, opt-in leads. Whether promoting… Read More >
The Cybersecurity Industry’s Most Frequent Typo: On-Premise vs. On-Premises Steve Piper / March 4, 2025 / On Our Minds Throughout my 25+ year career in the IT industry, I’ve developed a significant pet peeve – cybersecurity vendors incorrectly saying “on-premise” when they really mean… Read More >
5 Attributes of a Successful Product Marketing Contractor Steve Piper / February 27, 2025 / On Our Minds Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors… Read More >
CyberEdge: Jack of All Trades, Master of All? Steve Piper / February 20, 2025 / On Our Minds As a marketing firm offering more than 75 different services, one of the common questions we get from our prospects is how one company can… Read More >
Monitoring Competitor End-of-Life Announcements Suzanne Porter-Kuchay / February 18, 2025 / On Our Minds Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached… Read More >
The 7 Deadly Sins of Marketing—And How to Fix Them Suzanne Porter-Kuchay / January 21, 2025 / On Our Minds Marketing is crucial for any business, yet it's easy to fall into patterns that seem beneficial but ultimately backfire. Just like the timeless ‘7 Deadly… Read More >
