Fake Friendly Marketing Tanya Candia / March 6, 2025 / Tips of the Trade I recently had coffee with the CMO of a European technology company, and he quickly disclosed his frustration that the company seemed to be losing… Read More >
The Cybersecurity Industry’s Most Frequent Typo: On-Premise vs. On-Premises Steve Piper / March 4, 2025 / On Our Minds Throughout my 25+ year career in the IT industry, I’ve developed a significant pet peeve – cybersecurity vendors incorrectly saying “on-premise” when they really mean… Read More >
5 Attributes of a Successful Product Marketing Contractor Steve Piper / February 27, 2025 / On Our Minds Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors… Read More >
Product Management vs. Product Marketing: What’s the Difference? Steve Piper / February 25, 2025 / Tips of the Trade I’ll admit it. When I started working for my first technology vendor, Citrix, back in 1996, I had no clue about the difference between product… Read More >
CyberEdge: Jack of All Trades, Master of All? Steve Piper / February 20, 2025 / On Our Minds As a marketing firm offering more than 75 different services, one of the common questions we get from our prospects is how one company can… Read More >
Monitoring Competitor End-of-Life Announcements Suzanne Porter-Kuchay / February 18, 2025 / On Our Minds Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached… Read More >
14 Digital Marketing Metrics That Every Cybersecurity Vendor CMO Should... Suzanne Porter-Kuchay / February 13, 2025 / Tips of the Trade Practically every cybersecurity vendor has some kind of digital presence online, and the majority have a digital marketing team to lead that presence. But so… Read More >
12 Simple Strategies for Avoiding Survey Fatigue Suzanne Porter-Kuchay / February 11, 2025 / Market Research When constructing web-based research surveys, it’s important to construct your survey instrument in a way to avoid survey fatigue. Survey fatigue happens when the respondent… Read More >
Avoiding 4 Common Types of Survey Bias Suzanne Porter-Kuchay / February 6, 2025 / Market Research Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may… Read More >
5 Easy Ways to Maximize Survey Quality Data Suzanne Porter-Kuchay / February 4, 2025 / Market Research There are two types of researchers—those who care about data quality and those who don’t. If your primary concern is generating leads and you don’t… Read More >
Determining Minimum Survey Sample Sizes Based on Survey Margin of... Steve Piper / January 30, 2025 / Market Research When conducting a research study based on a survey, if data quality is important to you, then two of the (many) factors you should consider… Read More >
MQLs vs. SQLs – What’s the Difference? Suzanne Porter-Kuchay / January 28, 2025 / Tips of the Trade Generating quality leads is vital to every cybersecurity vendor. Yet studies show that 61% of B2B markets struggle in doing so. The process of gaining a qualified… Read More >
