Bridging the Gap Between Marketing and Sales – Part 2:... Tanya Candia / May 13, 2025 / Tips of the Trade The first post in this series tackled the topic of sales enablement. In this second installment, we look at ways marketing can accelerate the buying… Read More >
Bridging the Gap Between Marketing and Sales – Part 1:... Tanya Candia / May 8, 2025 / Tips of the Trade Marketing and sales teams often find themselves at loggerheads, due to different timelines, expectations and measures of success. This is the first in a series… Read More >
Mega Marketing Checklist Kim King / May 6, 2025 / Tips of the Trade Congratulations! You’ve been hired into a B2B marketing organization and now it’s your first day on the job. What do you do? Assess and take… Read More >
Top 5 Reasons to Work With a CyberEdge PMM on... Suzanne Porter-Kuchay / May 1, 2025 / On Our Minds Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But… Read More >
New to the IT Security Industry? Here’s What You Need... Suzanne Porter-Kuchay / April 29, 2025 / On Our Minds Anytime you join a new IT industry, there’s always a learning curve. But many, if not most, would agree that the IT industry segment with… Read More >
Examples of Effective Marketing Messages Jon Friedman / April 24, 2025 / Tips of the Trade In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:… Read More >
What Makes Great Marketing Messages? Jon Friedman / April 22, 2025 / Tips of the Trade In the first post in this series we listed four signs that your marketing messages need work. Now let’s outline some characteristics of great marketing… Read More >
4 Signs That Your Marketing Messages are Awful Jon Friedman / April 17, 2025 / Tips of the Trade Most marketing messages are awful. That’s not surprising, because it’s darn hard to create compelling marketing messages. Very few companies do a good job of… Read More >
Is Your Content Well-baked, Attractive, and Delicious? Penny Bartels / April 15, 2025 / Tips of the Trade I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get… Read More >
Creating Cybersecurity Industry Content for Different Audiences and Learning Styles Suzanne Porter-Kuchay / April 10, 2025 / Tips of the Trade Everyone knows that people learn differently. But few know the scale of different learning styles. Education theorists have identified over 71 different styles. This has profound… Read More >
Key Components of Competitor Battlecards Suzanne Porter-Kuchay / April 8, 2025 / Market Research Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel… Read More >
5 Elements of Compelling Cybersecurity Infographics Suzanne Porter-Kuchay / April 3, 2025 / Tips of the Trade Reaching people with a message in the cybersecurity industry is often as much about the medium as it is about the message itself. If you pick… Read More >
