The Anonymous Buyer Journey - Part 3: Evolution of Inside... Steve Piper / July 1, 2025 / On Our Minds In the second post of this series, we explored how the rise of the anonymous buyer is reshaping the roles of marketing and sales. Many… Read More >
The Anonymous Buyer Journey - Part 2: The Sales and... Steve Piper / June 26, 2025 / On Our Minds Building on the foundation of an effective sales equation that was established in our first post, this post explores how the rise of the anonymous… Read More >
The Anonymous Buyer Journey – Part 1: The Sales Equation Steve Piper / June 24, 2025 / On Our Minds This is the first in a series exploring how the rise of the anonymous buyer journey has impacted sales and marketing effectiveness. We begin with… Read More >
5 Marketing Metrics That Every Cybersecurity CMO Should Track Suzanne Porter-Kuchay / June 19, 2025 / Tips of the Trade How well are your company’s marketing functions performing? Do you know for sure or are you just guessing? Marketing is an investment with the potential… Read More >
Top 7 Benefits of Outsourcing Your B2B Tech Content Suzanne Porter-Kuchay / June 12, 2025 / Tips of the Trade One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that… Read More >
12 Questions to Ask Before Starting Your Next White Paper Suzanne Porter-Kuchay / June 10, 2025 / Tips of the Trade CyberEdge is a white paper factory. We’ve ghost-written more business and technical white papers than our top five competitors—combined. So, let us share our experience… Read More >
The Power of a Supplemental Slides Presentation Steve Piper / June 5, 2025 / On Our Minds Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will… Read More >
The Forgotten Opportunity Forecasting Outcome: “Closed – No Decision” Suzanne Porter-Kuchay / June 3, 2025 / On Our Minds Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually… Read More >
5 Tips for Tracking Accurate Win/Loss Statistics Suzanne Porter-Kuchay / May 29, 2025 / Market Research Many high-tech vendors are able to generate win/loss reports from their CRM system (e.g., Salesforce.com), but they rarely pass the "sniff test." In other words,… Read More >
Inspiration for CyberEdge Definitive Guide Chapter Topics and Titles Suzanne Porter-Kuchay / May 27, 2025 / On Our Minds CyberEdge’s award-winning series of Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade… Read More >
Bridging the Gap Between Marketing and Sales – Part 4:... Tanya Candia / May 22, 2025 / Tips of the Trade The final blog post in our series on bridging the gap between marketing and sales gives advice on how to tackle case studies and ensure… Read More >
Bridging the Gap Between Marketing and Sales – Part 3:... Tanya Candia / May 15, 2025 / Tips of the Trade This third post in our series on bridging the gap between marketing and sales discusses ways to leverage customer-facing content. By presenting content in a… Read More >
