4 Signs That Your Marketing Messages are Awful Jon Friedman / April 17, 2025 / Tips of the Trade Most marketing messages are awful. That’s not surprising, because it’s darn hard to create compelling marketing messages. Very few companies do a good job of… Read More >
Is Your Content Well-baked, Attractive, and Delicious? Penny Bartels / April 15, 2025 / Tips of the Trade I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get… Read More >
Creating Cybersecurity Industry Content for Different Audiences and Learning Styles Suzanne Porter-Kuchay / April 10, 2025 / Tips of the Trade Everyone knows that people learn differently. But few know the scale of different learning styles. Education theorists have identified over 71 different styles. This has profound… Read More >
Key Components of Competitor Battlecards Suzanne Porter-Kuchay / April 8, 2025 / Market Research Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel… Read More >
5 Elements of Compelling Cybersecurity Infographics Suzanne Porter-Kuchay / April 3, 2025 / Tips of the Trade Reaching people with a message in the cybersecurity industry is often as much about the medium as it is about the message itself. If you pick… Read More >
The Solution Brief: Product Marketing’s Swiss Army Knife Suzanne Porter-Kuchay / April 1, 2025 / On Our Minds The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and… Read More >
From Good to Great: 6 Characteristics of Quality Content Penny Bartels / March 27, 2025 / Tips of the Trade Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.”… Read More >
The 7 Critical Elements You Can’t Live Without in B2B... Kim King / March 25, 2025 / Tips of the Trade Throughout your marketing career, you’ll work at any number of companies in different roles at varying levels—but they will all have one thing in common.… Read More >
What to Expect From Your CyberEdge Interim CMO Steve Piper / March 20, 2025 / Tips of the Trade CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head… Read More >
Speak to Me! Tanya Candia / March 18, 2025 / Tips of the Trade Personas are vital to the success of a product and of a sales effort. A persona—a somewhat fictional character that personifies the ideal customer—is often… Read More >
The Ultimate Sales Playbook for Cybersecurity Vendors Suzanne Porter-Kuchay / March 13, 2025 / Tips of the Trade An effective sales playbook is essential for any cybersecurity vendor sales team. It’s more than a series of call scripts and selling sheets. It’s a… Read More >
Exploring CyberEdge’s 5 Content Syndication Offerings Suzanne Porter-Kuchay / March 11, 2025 / On Our Minds Over the past five years, CyberEdge’s content syndication services have become a go-to solution for cybersecurity vendors looking to generate qualified, opt-in leads. Whether promoting… Read More >
