Description: Maintaining a healthy competitive analysis program is critical to your company's success. Done right, it will pay dividends. Done wrong, it may cost you your job!
Join 25-year high-tech veteran, Steve Piper, as he shares eight steps for optimizing your competitive analysis program. In this webinar, you'll learn how to:
- Justify program investments
- Optimize your CRM
- Generate win/loss reports
- Aggregate intelligence
- Conduct win/loss calls
- Create competitive sales tools