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How AI Is Influencing Security Buying Decisions: What Marketers Should Know

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Description: AI is affecting how cybersecurity teams operate and how security vendors build products. In this episode, Steve Piper, Founder and CEO of CyberEdge Group and author of the Cyber Threat Defense Report, is here to talk about AI-powered spear phishing, deepfake fraud, and how generative and agentic AI are being integrated into security platforms. Data from the 2025 Cyber Threat Defense Report shows:
  • 82% of security professionals prefer tools with AI capabilities.
  • 80% believe AI will reduce workforce needs in the coming years.
  • More respondents say security teams currently have the upper hand over threat actors.
For marketers, this clarifies something important: AI is influencing buyer expectations, product positioning, and hiring conversations across the industry.