Description: Maintaining an effective competitive analysis program is critical to your company's success. Done right, it will pay dividends. Done wrong, it may cost you your job! Join competitive analysis expert and author, Steve Piper, as he describes practical and effective ways to take your company's competitive analysis program to a whole new level. Whether you're refining an existing program or building a new one from the ground up, you'll leave with clear steps to elevate your competitive edge in the cybersecurity industry.