Buyer Persona Development
Optimize Your Demand Generation Efforts
A buyer persona is a detailed profile of a type of prospective buyer. It’s an internal-use tool used by marketing and sales professionals to help ensure that all your marketing and sales activities associated with generating and nurturing leads are tailored to the needs of your target buyers.
It’s not uncommon for tech vendors to have a half-dozen buyer personas for their various products and services. And they’re very granular, too. Typical buyer persona cards (sometimes printed as full-page “cards” for quick reference) include:
- Age range
- Gender mix
- Job title / role
- Reports to
- Years of experience
- Relevant industries
- Typical company size
- Professional goals
- Buying motivations
- Decision criteria
Buyer persona development is highly recommended as a prerequisite to messaging development. The result is a set of very attractive, highly informative buyer persona cards that your marketing and sales teams can use to optimize lead generation / nurturing programs and activities. These buyer persona cards should be updated as your product portfolio changes and as the industry you serve changes – usually every 12-18 months.
Successfully creating buyer persona cards requires experience in your cybersecurity industry segment. Consultants speaking with your salespeople and customers should have underlying subject matter expertise to follow discussions wherever they may lead. That’s why so many security vendors turn to CyberEdge.
The CyberEdge Advantage
- 100% dedicated to serving IT security vendors
- Content created by cybersecurity subject matter experts
- Faster ramp-up time and headache-free review cycles
- Access to talented graphic designers and messaging strategists
- Ability to “bank” funds up front and use them later
