Messaging Development
Everyone Singing from the Same Sheet of Music
Creating messaging for your products and services that stands out in a crowded market is challenging, to say the least. Fortunately, CyberEdge can help. Our veteran product marketing consultants can lead an on-site messaging workshop with key stakeholders from your company with the goal of creating a product or service message map that contains:
- Product/service positioning phrase, sentence, and paragraph
- Three (or four if necessary) message pillars (i.e., key value proposition themes)
- Well-polished proof point statements that correspond to each of the message pillars
Once you have a message map that everyone has approved, make it accessible to everyone inside and outside your organization responsible for creating marketing content so everyone is singing from the same sheet of music. That way, you’re consistently reinforcing your messaging pillars and associated proof points across all your marketing communications, including:
- Website content
- Brochures
- Solution briefs
- Presentations
- eBooks
- Explainer videos
The CyberEdge Advantage
- 100% dedicated to serving IT security vendors
- Content created by cybersecurity subject matter experts
- Faster ramp-up time and headache-free review cycles
- Access to talented graphic designers and messaging strategists
- Ability to “bank” funds up front and use them later
