Explainer Videos

Explainer videos are short online marketing videos that explain the business problem your company solves, how your company solves them, and the benefits achieved by using your company’s products or services. They’re often featured on website home pages and prominently on associated product and services pages. They’re also great to promote using social media.

Explainer videos are typically 1-2 minutes in duration. They typically include custom-created cartoon characters that feature a “hero” to tell the story. Some are simple whiteboard animations with a hand moving across a white board drawing pictures.

CyberEdge is a monster fan of explainer videos and loves creating them for our customers. We highly recommend them if:

• Your company is in a new or emerging product or service category that not everyone has heard about and even fewer people understand.
• Your company is in a crowded, well-established market and you want to make your company’s unique value propositions abundantly clear.
• You recognize that some of your buyers are visual learners and you want to “spoon feed” your value proposition to them, rather than forcing them to read datasheets or white papers.

Now, to be fair, there are hundreds of explainer video vendors out there, many of whom will create your video for a few hundred bucks. So, why should tech vendors turn to CyberEdge? Well, that’s easy.

Your primary interface for your project will be a highly experienced product marketing consultant with deep subject matter expertise in your cybersecurity industry segment – rather than a “creative director” in Eastern Europe who isn’t entirely fluent in English who you can only exchange emails with. (Yes… this is from personal experience. It’s painful.)

Your product marketing consultant will not only serve as your project manager, working with talented multimedia consultants behind the scenes, but will also play an active role in establishing your storyboard and voice-over script. Thus, you won’t have to waste countless hours with someone who doesn’t understand cybersecurity trying to explain your company’s unique value proposition. We estimate that our clients save 40-60 hours of their time by working with CyberEdge over low-cost vendors. What’s your time worth to you and your company?

As CyberEdge is laser-focused on serving cybersecurity vendors, reviewing storyboards, voice-over scripts, and iterations of your video are so much simpler. Plus, your CyberEdge consultant reviews everything before you do. Unbeknownst to you, changes are usually made before you even see the content. This spares you the frustration of working with a low-cost explainer video vendor. And instead of receiving your video in 4-6 months (again, personal experience…), you’ll receive it in 4-6 weeks.

The quality of our animations is second to none – much nicer than the explainer videos you can get for a few hundred bucks, which often use stock animated characters and have clunky movements. But the real difference is the quality of the story we’re telling. Since we already have subject matter expertise in your cybersecurity industry segment, the story we’re telling will be far more compelling, and the voice-over script will always hit the mark.