Media Bylines
Media Bylines by Security Experts
Providing media bylines to cybersecurity trade publications is an outstanding way to promote your company’s brand while fostering your company’s thought leadership. Although media bylines are almost always vendor-agnostic, the author’s company name is featured prominently.
Frequent topics for media bylines include:
- New year industry predictions
- The need for a given product or service
- Responses to newsworthy events
- Comments related to topics of the day
- Insights into regulation changes
- Tips for avoiding common mistakes
- Common ways to reduce TCO
- Analysis of research study insights
Oftentimes media bylines – especially those attributed to company executives – are ghostwritten by third parties. Ghostwriters may be internal employees or external contractors. Regardless, the person developing the content must not only write well but also have a deep understanding of the topic at hand. Which is why our customers so frequently turn to CyberEdge.
The CyberEdge Advantage
- 100% dedicated to serving IT security vendors
- Content created by cybersecurity subject matter experts
- Faster ramp-up time and headache-free review cycles
- Access to talented graphic designers and messaging strategists
- Ability to “bank” funds up front and use them later
