Competitive White Papers

Your Last Line of Defense

CyberEdge is best known for creating cybersecurity white papers as we create more white papers than any other form of sales tool – and probably twice as many white papers as our next-closest competitor. But did you know that CyberEdge can also create competitive white papers?

Now, as a rule of thumb, we don’t recommend posting competitive white papers to your public website as you don’t want to give your competitors free publicity. But competitive white papers are useful for salespeople and channel partners to send to their customers (perhaps under NDA) on a one-off basis, when your company and one or two of your closest competitors are on the shortlist.

Think of competitive white papers as your last line of defense. Use them, but only when absolutely necessary.

The CyberEdge Advantage

  • 100% dedicated to serving IT security vendors
  • Completely accurate, unbiased competitive intelligence
  • Customer interviewers who aren’t afraid to go “off script”
  • Fully customized competitor battlecards that align with your preferences
  • Comprehensive competitive analysis service offerings
CEGicon White 02

“I’ve worked with CyberEdge since it was founded. Over the years, I’ve relied on CyberEdge for custom books and eBooks, white papers, competitive analysis, custom research, and messaging development. I’ve never encountered a marketing firm with so much expertise. CyberEdge is more than a vendor to me – they’re a strategic marketing partner.”
John Vecchi
Veteran Cybersecurity CMO