Competitor Battlecards
Battlecards Customized to Your Preferences
The competitor battlecard is the most commonly used competitive sales tool for internal sales personnel and external channel partners. It’s essentially a custom, two-page “cheat sheet” that educates your sales personnel about how to defeat your closest competitors.
CyberEdge customizes competitor battlecard templates for each customer based on preferences on style and content. Customers review a selection of existing battlecard templates and chooses sections they feel are most relevant, including:
- Silver bullets (three advantages you want salespeople to memorize)
- Vendor approaches
- Solution components
- Key capabilities comparison
- Our advantages
- Competitor advantages (with proposed responses)
- Competitor FUD (with proposed responses)
- Setting competitor land mines
The CyberEdge Advantage
- 100% dedicated to serving IT security vendors
- Completely accurate, unbiased competitive intelligence
- Customer interviewers who aren’t afraid to go “off script”
- Fully customized competitor battlecards that align with your preferences
- Comprehensive competitive analysis service offerings
