Competitor Battlecards

Battlecards Customized to Your Preferences

The competitor battlecard is the most commonly used competitive sales tool for internal sales personnel and external channel partners. It’s essentially a custom, two-page “cheat sheet” that educates your sales personnel about how to defeat your closest competitors.

CyberEdge customizes competitor battlecard templates for each customer based on preferences on style and content. Customers review a selection of existing battlecard templates and chooses sections they feel are most relevant, including:

  • Silver bullets (three advantages you want salespeople to memorize)
  • Vendor approaches
  • Solution components
  • Key capabilities comparison
  • Our advantages
  • Competitor advantages (with proposed responses)
  • Competitor FUD (with proposed responses)
  • Setting competitor land mines

The CyberEdge Advantage

  • 100% dedicated to serving IT security vendors
  • Completely accurate, unbiased competitive intelligence
  • Customer interviewers who aren’t afraid to go “off script”
  • Fully customized competitor battlecards that align with your preferences
  • Comprehensive competitive analysis service offerings
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Blog: Key Components of Competitor Battlecards

Ready to create your first competitor battlecards? This blog will help you get started.

Webinar: Five Ways to Improve Your Company's Competitive Analysis Program

Maintaining a healthy competitive analysis program is critical to your company's success. Join competitive analysis expert and author, Steve Piper, as he shares five ways to improve your company's competitive analysis program.

“I’ve worked with CyberEdge since it was founded. Over the years, I’ve relied on CyberEdge for custom books and eBooks, white papers, competitive analysis, custom research, and messaging development. I’ve never encountered a marketing firm with so much expertise. CyberEdge is more than a vendor to me – they’re a strategic marketing partner.”
John Vecchi
Veteran Cybersecurity CMO