Cyberthreat Defense Report
One sponsorship. A complete cybersecurity marketing campaign. The Cyberthreat Defense Report, now in its 14th year, is CyberEdge’s flagship research study. It’s a highly acclaimed research report that provides valuable insights from 1,200 security professionals across 17 countries and 19 industries. The report has become the de facto benchmark in the industry.
Sponsor it and you walk away with qualified U.S. leads, brand visibility in front of tens of thousands of security professionals, and a year’s worth of credible content built on independent research you didn’t have to run.
- Up to 1,500 qualified U.S. cybersecurity leads
- Your logo in front of 50,000+ security professionals
- Built on 1,200 respondents across 17 countries
- Three sponsorship levels, limited to six sponsors each
- Four consecutive MarCom Awards for Best Research Publication
What Your Sponsorship Delivers
A CDR sponsorship isn’t a logo placement. It’s a full marketing campaign in a single buy: demand, credibility, content, awareness, and reach, all built on one research study.
Generate Demand
Up to 1,500 qualified U.S. cybersecurity leads at a low CPL, depending on your level. These are people who downloaded a report they trust, not a rented list.
Build Credibility
Associate your brand with independent, respected research rather than vendor-authored spin. Credibility is the hardest thing to manufacture in security marketing, and this is a shortcut to it.
Fuel Content
Sixty-five to seventy pages of original research and a marketing kit you can activate across campaigns all year, from data points in sales decks to stats in your blog posts.
Foster Brand Awareness
Your logo appears on a report and infographic downloaded more than 50,000 times a year, putting your brand in front of security professionals well beyond your own audience.
Extend Reach
The CDR travels further than most vendor content ever will, carrying your brand into markets and accounts your own outreach doesn’t touch.
Who You’re Reaching
The CDR’s authority comes from its sample. It’s the most geographically diverse survey of cybersecurity perceptions in the industry, and it’s the reason marketers can build campaigns around it with confidence.
- 1,200 cybersecurity professionals surveyed
- 500+ employee organizations
- 17 countries
- 19 industries
- 6 continents
Every respondent is a qualified IT security professional at a 500+ employee organization, and responses are analyzed in aggregate across 65 to 70 pages of original research. North America and Europe lead the sample, with strong representation across Asia Pacific, Latin America, the Middle East, and Africa. The report captures what security teams are actually telling us: the threats that concern them most, where their defenses are working and where gaps remain, the technologies they’re adopting, the practices they’re embracing, and where they plan to invest next.
Choose Your Sponsorship Level
Every level combines qualified lead generation with trusted research, brand visibility, and campaign-ready assets. Pick the one that fits your goals.
| Silver | Gold | Platinum | |
|---|---|---|---|
| Qualified U.S. leads ($20 CPL) | 500 | 1,000 | 1,500 |
| Security Buzz newsletter ads (200,000+ subscribers) | 1 | 2 | 3 |
| Logo on report cover & infographic | Included | Included | Included |
| Company description in report | Included | Included | Included |
| Report distribution rights | Included | Included | Included |
| CDR sponsor marketing kit | Included | Included | Included |
| Survey review | Not included | Included | Included |
| Report review | Not included | Included | Included |
| Sponsor-hosted webinar presentation | Not included | Included | Included |
| Custom survey question | Not included | Not included | Included |
| Back-cover full-page ad | Not included | Not included | Included |
| Custom infographic | Not included | Not included | Included |
| Raw survey data | Not included | Not included | Included |
Sponsorship is limited to six companies at each level.
The 2027 Sponsor Timeline
The CDR runs on an annual cycle. Here are the key dates for the 2027 report.
- Oct 31 Deadline for Platinum sponsor survey questions
- Nov 6 Survey content finalized
- Nov 16 Survey goes live worldwide
- Mar 19 Eligible sponsors review report content
- Apr 23 Deadline for all sponsorships
- Apr 30 Sponsors receive all deliverables
- May 11 Press release and CDR launch
Research That Gets Noticed
CDR findings are cited by leading business and security outlets, including Security Buzz, Forbes, Fortune, The Wall Street Journal, USA Today, Dark Reading, and SC Media, along with every major security trade publication. The report has also won four consecutive MarCom Awards for Best Research Publication. When your logo sits on research that gets that kind of pickup, your brand travels with it.
- Security Buzz
- Forbes
- Fortune
- The Wall Street Journal
- USA Today
- Dark Reading
- SC Media
Clients
We’ve earned a world of trust.
Frequently Asked Questions
It’s CyberEdge’s flagship annual research study, now in its 14th year. Each year it surveys 1,200 IT security professionals at 500+ employee organizations across 17 countries and 19 industries, measuring security posture, perceptions, and planned investments. It has become a de facto benchmark in the industry.
A complete marketing program from one research study: qualified U.S. leads, your logo in front of a large security audience, credibility by association with independent research, and content and assets you can use across campaigns all year. Exact deliverables depend on your sponsorship level.
500 leads at the Silver level, 1,000 at Gold, and 1,500 at Platinum, all qualified U.S. cybersecurity leads at a $20 CPL.
Yes. The research itself is global, drawn from 17 countries, but the leads delivered to sponsors are qualified U.S. cybersecurity leads (business emails only) from organizations with 500+ employees.
All levels include leads, newsletter ads, your logo on the report and infographic, a company description, distribution rights, and the sponsor marketing kit. Gold adds survey and report review plus a sponsor-hosted webinar. Platinum adds a custom survey question, a back-cover ad, a custom infographic, and the raw survey data. The table above lays it out in full.
Yes. Respondents are surveyed independently and their answers are analyzed in aggregate, so the findings reflect the market, not any sponsor. Platinum sponsors can add a custom survey question and eligible sponsors can review content, but the analysis stands on its own. That independence is what makes the report credible enough to build a campaign around.
With 1,200 survey responses, the survey margin of error (at a standard 95% confidence level) for global findings is 3%. The results are highly statistically significant.
The survey fields in the fall and the report launches in the spring. For the 2027 report, the survey goes live in November and the report launches in May. See the timeline above for sponsor deadlines.
Sponsorship is limited to six companies at each level, so slots are finite and tend to fill ahead of the deadline.
Yes. Every sponsor gets report distribution rights and the CDR sponsor marketing kit. Higher levels add a sponsor-hosted webinar, a custom infographic, and the raw survey data to build your own analysis from.
Request the sponsorship prospectus or book a consultation. We’ll walk you through the levels, confirm availability, and reserve your place.
Resources
Reserve Your Place in the 2027 Cyberthreat Defense Report
One sponsorship gives you qualified leads, trusted research, brand visibility, and a year of content you can build campaigns around. Slots are limited to six sponsors per level, so the best time to claim yours is now.
