Key Economic Impact Reports

Demonstrate ROI/TCO to Your Prospects

Demonstrating a positive return on investment (ROI) and/or reduced total cost of ownership (TCO) to your prospects helps improve sales opportunity win rates and reduce sales cycle durations. And it provides comfort to your prospects that they’re making the right decision by acquiring your company’s product or service.

CyberEdge’s Key Economic Impact (KEI) Reports help your prospects gauge their potential ROI by learning from their peers. In this report, your prospects will learn:

  • The factors that affect ROI / TCO calculations
  • The average time it takes to recoup the initial investment in your product or service
  • Real-world ROI statistics from four of your customers (anonymous or by name)

By producing a KEI Report with CyberEdge, you’ll not only have a compelling sales tool that your sales team will love, but you’ll also have a better foundation for conveying ROI within your other sales tools, such as your company website, presentations, product brochures, white papers, customer case studies, and more. In other words, your CyberEdge KEI Report investment will achieve a phenomenal ROI for your company!

A Better, More Cost-effective Alternative

A well-known analyst firm offers a similar report with a similar name. However, we believe their report is overly complex and it’s at least three times more expensive than its CyberEdge equivalent.

Also, the first step in creating a CyberEdge KEI Report is to construct an attractive, comprehensive spreadsheet-based ROI calculator. Unlike our competitor, you not only get to actually “see” the ROI calculator that we produce, but you get to keep it! Your savvy sales representatives will love reviewing it with their prospects as part of a consultative sales process.

View Our Portfolio

Check out our Key Economic Impact Report samples in our portfolio.

The CyberEdge Advantage

  • 100% dedicated to serving IT security vendors
  • Research reports created by cybersecurity subject matter experts
  • Data quality and analysis that is truly second to none
  • Broad geographic reach beyond any other research provider
  • High-quality IT security leads from organizations with 500+ employees
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Case Study:

Binary Defense Gains Valuable ROI Insights from CyberEdge’s Key Economic Impact Report

Award Recognition: MarCom Award for Best Research Report

Binary Defense: Key Economic Impact Report

"Going with CyberEdge to produce our KEI Report was an easy decision. Not only did we save considerable money, but readers don’t need accounting degrees to digest the report’s findings. Plus, as CyberEdge specializes in cybersecurity, we knew the process would be easy. But what I appreciated most was the level of communication throughout the project. CyberEdge established a game plan and executed that plan flawlessly."
David White
Veteran Cybersecurity CMO