Key Economic Impact Reports

Demonstrating a positive return on investment (ROI) and/or reduced total cost of ownership (TCO) to your prospects helps improve sales opportunity win rates and reduce sales cycle durations. And it provides comfort to your prospects that they’re making the right decision by acquiring your company’s product or service.

CyberEdge’s Key Economic Impact (KEI) Reports help your prospects gauge their potential ROI by learning from their peers. In this report, your prospects will learn:

• The factors that affect ROI / TCO calculations
• The average time it takes to recoup the initial investment in your product or service
• Real-world ROI statistics from four of your customers (anonymous or by name)

By producing a KEI Report with CyberEdge, you’ll not only have a compelling sales tool that your sales team will love, but you’ll also have a better foundation for conveying ROI within your other sales tools, such as your company website, presentations, product brochures, white papers, customer case studies, and more. In other words, your CyberEdge KEI Report investment will achieve a phenomenal ROI for your company!

A well-known analyst firm offers a similar report with a similar name. However, we believe their report is overly complex and it’s at least three times more expensive than its CyberEdge equivalent.

Also, the first step in creating a CyberEdge KEI Report is to construct an attractive, comprehensive spreadsheet-based ROI calculator. Unlike our competitor, you not only get to actually “see” the ROI calculator that we produce, but you get to keep it! Your savvy sales representatives will love reviewing it with their prospects as part of a consultative sales process.