Sales-qualified Leads
Generate Hot Leads Through Two-touch Campaigns
Sales-qualified leads are the tip of the sword. They are the result of a fully customized two-touch content syndication campaign, but with a twist.
Within the registration form for your second content asset, we ask two BANT-related questions (that establish budget, authority, need, and timeline) and guarantee favorable responses. Through those two questions, we are able to ensure that all persons associated with sales-qualified leads:
- Work for employers with a budgeted project associated with your company's product or service category
- Are personally involved in the vendor selection process
Unlike one-touch content syndication leads which are meant to be nurtured, our two-touch sales-qualified leads should be routed to SDRs, BDRs, or account executives for immediate follow-up.
Click on each option to learn more.
Industry-standard Campaign Attributes
All CyberEdge content syndication campaigns align with industry-standard defaults, including:
- 100% opt-in and regulatory compliant
- Maximum of three leads per company
- Business email addresses only
- Leads guaranteed not to bounce back
- Ability to submit a company or lead suppression list
- Option to receive leads by spreadsheets or API
Campaign Customization Options
All CyberEdge standard leads campaigns are fully customizable by you:
- Job roles and seniority
- Company size (employee count or annual revenue)
- Countries
- Industries (if applicable)
- Custom registration form questions (if applicable)
The CyberEdge Advantage
- 100% dedicated to serving cybersecurity vendors
- High-quality leads at CPLs you can afford
- Five different content syndication options
- Access to 150 million+ B2B professionals in 75+ countries
- Fully compliant with all government regulations
Unprecedented Global Reach
CyberEdge has access to more than 150 million B2B professionals in 75+ countries across six continents. We collaborate with dozens of lead generation partners around the world to conduct targeted content syndication campaigns and to promote our single- and multi-vendor webinars. No other cybersecurity marketing firm comes close to CyberEdge’s global reach.
