Sales-qualified Leads
Generate Hot Leads Through Two-touch Campaigns
Sales-qualified leads are the tip of the sword. They don’t come cheap and they don’t come in large volumes. But they’re worth every penny.
The first step in every CyberEdge sales-ready leads campaign is a targeted email campaign to promote a long-form content asset (e.g., white paper, eBook, or research report) or a webinar recording.
CyberEdge provides two options for the second step. The second step can either be a second email to promote a second content asset, but this time with BANT (budget, authority, need, and timeline) questions built into the registration form. Or the second step can be a call from a telemarketing representative offering to email a second content asset who asks those same BANT questions verbally.
In either instance, every sales-qualified lead will have FAVORABLE responses to your BANT questions, including agreeing to be contacted by a sales representative at your organization!
Click on each option to learn more.
Industry-standard Campaign Attributes
All CyberEdge content syndication campaigns align with industry-standard defaults, including:
- 100% opt-in and regulatory compliant
- Maximum of three leads per company
- Business email addresses only
- Leads guaranteed not to bounce back
- Ability to submit a company or lead suppression list
- Option to receive leads by spreadsheets or API
Campaign Customization Options
All CyberEdge standard leads campaigns are fully customizable by you:
- Job roles and seniority
- Company size (employee count or annual revenue)
- Countries
- Industries (if applicable)
- Custom registration form questions (if applicable)
The CyberEdge Advantage
- 100% dedicated to serving cybersecurity vendors
- High-quality leads at CPLs you can afford
- Five different content syndication options
- Access to 150 million+ B2B professionals in 75+ countries
- Fully compliant with all government regulations
Unprecedented Global Reach
CyberEdge has access to more than 150 million B2B professionals in 75+ countries across six continents. We collaborate with dozens of lead generation partners around the world to conduct targeted content syndication campaigns and to promote our single- and multi-vendor webinars. No other cybersecurity marketing firm comes close to CyberEdge’s global reach.
