Event Promotion
You host the event. We bring the audience. CyberEdge runs targeted email campaigns to an IT security-only audience, driving attendance to your webinars, road shows, conference events, and partner events. Every registration lands on your own page.
- Exclusive focus on cybersecurity audiences
- All registrations align with your ICP
- Lowest CPLs among major providers
- Minimum 250 registrations per webinar or virtual event
- Minimum of 50 attendees per in-person event
- 100% business email addresses
Why CyberEdge for Event Promotion
CyberEdge works exclusively with cybersecurity vendors, so when we promote your event, the invitations reach people who actually work in IT security. Unlike our competitors that send email blasts to a broad IT list and fill events with the wrong audience, we reach the security buyers you built your event for. Three things make the difference: who we reach, who ends up at your event, and how the pricing works.
A Cybersecurity-only Audience
Your event invitation goes to IT security professionals, not general IT and not a broad B2B list. You can narrow your targeting further by job role, job seniority, company size, industry of interest, and geography. The people who show up are the people you wanted in the room.
Registrations That Match Your ICP
Every registration is verified against your campaign criteria before it reaches you, so you don’t pay for names that miss your ICP. That check is the difference between a list you have to scrub and a contact list your sales team can use. The contacts on it actually match your ICP.
Best Bang For Your Buck
Event promotion is a cost-per-attendee service, so your budget goes toward registrations that actually show up, not emails sent. Webinar promotion runs at a lower CPL than a CyberEdge-hosted webinar, and for in-person events you’re invoiced only for the people who actually attend. You pay for outcomes, not activity.
How Event Promotion Works
CyberEdge runs the outreach so your team can focus on the event itself. Here's what happens from kickoff to send.
Share Your Event and Targeting
Send us your event landing page, the date, and who you want there: job role, seniority, company size, industries, and geography. If you have a target account list (TAL), send that, too.
We Run the Email Campaign
CyberEdge designs the email campaign around your event and your buyer personas, with messaging aimed at the IT security audience who match your selected criteria. You approve it before anything goes out.
We Deliver Qualified Registrations
We promote your event to IT security professionals who match your ICP targeting. Every registration is verified against your campaign criteria before it counts, so you pay only for the ones that fit your ICP.
Registrations Land on Your Page
Each qualified registration is added to your event’s registration page, so you keep all of the data and run follow-up from your own marketing automation stack.
Three Ways To Promote Your Event
Event promotion is priced by cost per lead, and the terms depend on the kind of event you're running.
Webinar Promotion
Drive registrations to a webinar you host, up to 60 minutes long. Minimum of 250 registrations, at a lower CPL than a CyberEdge-hosted webinar. You're buying registrations, so there's no live-attendance guarantee.
Virtual Event Promotion
Fill a virtual event or summit, up to 4 hours long. Minimum of 250 registrations, priced by custom CPL quote. As with webinar promotion, you're buying registrations rather than guaranteed live attendance.
In-Person Event Promotion
Build turnout for an in-person event based in the United States, up to 4 hours long, with a minimum target of 50 attendees. You're invoiced only for people who actually show up. CyberEdge gives every attendee an Amazon eGift card at no extra charge to drive turnout. Priced by custom CPL quote.
What You Can Expect
Event promotion is a cost-per-lead service, so you pay for results, not sends. Here's what every campaign delivers.
Firm Minimums
At least 250 registrations for webinar and virtual events, or a minimum target of 50 attendees for in-person events.
Pay Only for In-Person Attendees
For in-person events, you're invoiced for the people who actually show up, not for registrations.
Low CPLs
Webinar promotion runs below CyberEdge-hosted webinar CPLs. Virtual and in-person events are custom-quoted.
ICP-matched Registrations
Every registration is verified against your campaign criteria before it reaches you.
Cybersecurity-only Audience
IT security professionals who fit your ICP, not a general IT audience.
You Own the Data
Registrations land on your page, so you keep every contact.
Clients
We’ve earned a world of trust.
Frequently Asked Questions
These are the questions cybersecurity marketing teams ask most often about event promotion.
It’s a service where you host the webinar, virtual event, or in-person event and CyberEdge drives the audience to it. We run targeted email campaigns to an IT security audience that fits your ideal client profile (ICP), sending registrations to your event landing page so you can grow attendance without building the outreach yourself.
Webinars up to 60 minutes, virtual events and summits up to 4 hours, and in-person events (hosted in major U.S. cities) up to 4 hours, including road shows and partner events. If it’s a cybersecurity event with a registration page, we can promote it.
No, not at this time. However, we can attract global audiences for your webinar and/or virtual event in more than 75 countries.
Event promotion is priced on a cost-per-lead (CPL) basis. Webinar promotion carries a lower CPL than a CyberEdge-hosted webinar. Virtual and in-person events are custom-quoted. For in-person events, you’re invoiced only for attendees who actually attend.
Yes. Webinar and virtual event campaigns carry a minimum of 250 registrations. In-person campaigns carry a minimum target of 50 attendees.
For webinars and virtual events, no. You’re buying registrations, and how many attend live depends on your event and your reminders. In-person events work differently: you pay only for people who attend, and every attendee receives an Amazon gift card incentive to drive turnout.
For in-person events, CyberEdge provides each attendee a $100 to $200 Amazon eGift card at no extra charge. It’s a proven way to turn registrations into actual attendance, and it’s included in your campaign.
Yes. A broader audience lowers your CPL, and tighter filters raise it, because a narrower audience is harder to reach. You decide the balance between cost and precision.
Yes. Every registration is checked against your campaign criteria and ICP before it’s delivered, so you’re not paying for names that don’t fit.
IT security professionals who match your ICP by job role, seniority, company size, industry, and geography. The audience is cybersecurity-specific, not a general IT audience.
Yes. Registrations land on your event page, so you keep all of the data and manage follow-ups on your own marketing automation stack.
CyberEdge single- and multi-vendor webinars are a white-glove service where we drive registrations, host the event, and deliver you the contact list. We offer a 30% live attendance guarantee for all webinars hosted by CyberEdge. With event promotion, you host the event and we drive the audience to it. Choose event promotion when you already run your own events and just need to fill them.
Your event landing page, the event date, and your target audience criteria. From there, CyberEdge builds the campaign, gets your approval, and runs the sends.
We need a minimum of five weeks for event promotion from the time that your contract has been signed.
Resources
Ready to Grow Your Next Event's Audience?
CyberEdge event promotion puts your webinar, virtual event, or in-person event in front of a cybersecurity-only audience and sends every registration straight to you. You host the event. We bring the audience.
