Marketing Bank Accounts
Sometimes you have to commit marketing budget before you’re ready to spend it: to use it before quarter-end, to protect it from a mid-year cut, or to get ahead of a procurement process that takes months to approve one SOW. A CyberEdge Marketing Bank Account lets you lock the money in now and decide the details later. Sign a single SOW, deposit your funds, and apply those funds to any CyberEdge service over the next six months, with every follow-on deposit handled by a simple PO.
- $20,000 minimum deposit
- Sign one SOW and you're good for life
- Make follow-on deposits without SOWs
- Invoiced 100% up front
- Spend across all CyberEdge services
- Take up to six months to decide what you need
- Top up anytime, and the six-month clock resets
Why a Marketing Bank Account
Marketing budgets expire, and procurement moves slowly. A Marketing Bank Account solves both at once. You lock in the budget before the period closes, then decide how to spend it when you’re ready, without starting a new contract every time. Three reasons cybersecurity marketers use them.
Don't Lose the Budget
Deposit before the quarter or fiscal year closes and we invoice you in that same period, so the spend is booked against the budget you already have. The same move protects money you’re worried about losing to a mid-year cut. Instead of scrambling to use it up or handing it back, you keep it, ready to deploy when the timing suits you.
Decide Later, Skip the Paperwork
You don’t have to know how you’ll spend your funds on day one. Sign a single SOW to open your account, then start projects as needs arise over the next six months. Follow-on deposits never need another SOW or SOW amendment, just a PO, so the procurement friction that usually slows marketing down is handled once and for all.
One Account, Every Service
Your balance works across everything CyberEdge does: lead generation, content creation, custom research, publishing, and staff augmentation. One deposit, one relationship, and the freedom to mix and match projects as your priorities shift through the year.
How It Works
Deposit $20,000 or More
Open your account with a deposit of $20,000 or more. We invoice you up front so you capture the budget before it’s gone. For each follow-on deposit in the years ahead, just issue a PO and the funds are available right away.
Check Your Balance Anytime
Just like your personal bank account, you can check your MBA balance online anytime you wish. CyberEdge will send you a proactive email on the first business day of each month to remind you about your available funds.
Take Six Months to Initiate Projects
You have six months to kick off projects that consume your initial deposit. Projects only must be initiated within that window, not completed, so a larger campaign or research report can run well past the six-month mark.
Spend Across Any Service
Draw against your balance for lead generation, content creation, custom research, publishing, or staff augmentation, in any combination. Contact your CyberEdge representative whenever you’re ready to get started.
Top Up to Reset the Clock
Add funds any time by issuing a new PO or expanding your current one. No new SOW or SOW amendment is required, the funds are immediately available, and each follow-on deposit resets your six-month window.
What You Can Spend It On
Your balance applies to any CyberEdge service.
- Lead Generation Content syndication, hosted webinars, event promotion, and more
- Content Creation Ghostwritten white papers, eBooks, and long- and short-form content
- Custom Research Survey reports and annual Cyberthreat Defense Report sponsorships
- Publishing Definitive Guides and custom books and eBooks
- Staff Augmentation Fractional cybersecurity marketing talent for your team
Account at a Glance
- Minimum deposit: $20,000
- Six months to initiate a project, not to complete it
- Top up anytime to reset the six-month window
- No new SOW for follow-on deposits, just a new or expanded PO
- Full visibility into your balance and spending history
- Applies to every CyberEdge service
Clients
We’ve earned a world of trust.
Frequently Asked Questions
It’s a prepaid account you fund up front and spend across one or more CyberEdge services over the following six months. Think of it as a flexible retainer: you commit the budget now and decide how to apply it as your needs come into focus.
The most common reason is budget that you’ll lose if you don’t commit it in time. Deposit before the period closes and we invoice you up front, so you keep the budget and spend it later, without rushing a decision or handing money back. Others use it to get ahead of a slow procurement process, since one SOW covers every future deposit, or to protect budget from a mid-year cut.
No. You sign one SOW to open your account, and that’s the last one you’ll need. Every follow-on deposit after that is handled with a simple PO, new or expanded, with no SOW or SOW amendment. If your procurement process is slow, this is often the single biggest reason to use a Marketing Bank Account.
$20,000. You can deposit more at any time, and there is no cap to how much you can deposit.
No. That’s the point. You have six months to choose projects and can spread your balance across any mix of CyberEdge services.
No. You only need to initiate a project within six months of your deposit. Once it’s underway, it can run past the window, which matters for larger campaigns, research reports, or publishing projects.
Add funds to your account. Every follow-on deposit resets your six-month window, so topping up keeps your balance active. Talk to us about your timeline and we’ll help you plan around it.
Yes, any time. Issue a new PO or expand your current one, with no new SOW or SOW amendment. The funds are available immediately, and the deposit resets your six-month clock.
Yes. You can check your account balance and spending history online whenever you want. We’ll also send you a proactive email on the first business day of each month to remind you about your balance.
Request a consultation, set your deposit amount, sign your SOW, and issue a PO. We’ll invoice you up front in the current quarter and your funds are ready to use.
Resources
Ready to Put Your Budget to Work?
A CyberEdge Marketing Bank Account lets you capture the budget you have now and spend it across any service over the next six months. Lock it in this quarter, decide the details later.
