Purchase Intent-based Lead Generation
Dramatically improve lead conversion results by promoting your high-value content assets to companies with demonstrated purchase intent for your product and/or service categories.
Dramatically improve lead conversion results by promoting your high-value content assets to companies with demonstrated purchase intent for your product and/or service categories.
| Standard Lead Generation | Account-based Marketing (ABM) Lead Generation | Purchase Intent-based Lead Generation | Marketing-qualified Lead Generation | |
|---|---|---|---|---|
| Standard country, demographic, and firmographic filters | Yes | Yes | Yes | Yes |
| Custom download registration form questions | Optional | Optional | Optional | Optional |
| Customer provides list of target accoutns | Yes (500 minimum) | |||
| CyberEdge provides list of accounts with purchase intent | Yes (500 minimum) | |||
| Two-touch campaign with two content assets | Yes |
CyberEdge has access to high-quality purchase intent data from the Aberdeen (acquired The Big Willow), Bombora, Intentsify, and others.
By targeting your content syndication campaigns to accounts with demonstrated purchase intentions, you’re investing approximately 10% to 30% more (depending on quantity of leads in your order, among other factors) to increase lead conversion by approximately 2X to 3X. (Actual results will vary based on overall demand for product or service category, the attractiveness of your content asset, your chosen lead filters, and how you process the purchase intent-based leads that you receive.)
CyberEdge is the “Amazon.com” of content syndication.
The CyberEdge Content Syndication Network provides our clients with unparalleled access to more than 150 million B2B professionals across all continents and regions:
Why CyberEdge?
There are many reasons why cybersecurity vendors turn to CyberEdge for content syndication:
- New to content syndication and need help generating qualified leads
- Tired of paying high cost-per-lead (CPL) prices with current provider
- Exhausted leads with current provider and now experiencing diminishing returns
- Current provider doesn’t offer enough demographic granularity for lead filters
- Current provider lacks geographic coverage to support your regional sales teams
- Current provider doesn’t provide account-based leads, purchase intent-based leads, marketing-qualified leads, or sales-ready leads
Regulatory Compliance
CyberEdge’s content syndication offerings adhere to the following international privacy and data protection regulatory compliance standards:
- United States CAN-SPAM Act
- California Consumer Privacy Act (CCPA)
- Canada Anti-Spam Law (CASL)
- European Union General Data Protection Regulation (EU GDPR)
- Brazil General Data Protection Law
(Lei Geral de Proteção de Dados Pessoais, or LGPD)
Getting Started
To get started, download our Price Quote Request Form and populate it with the following information:
- Total quantity of leads
- Project duration in months
- Standard lead filters:
- Country
- Job role
- Job level
- Industry
- Employee count or annual revenue
- Registration form custom questions
- Use of account suppression list
- Acceptance of personal email addresses
- Request for account-based leads
- Request for marketing-qualified leads (MQLs)
- Request for sales-ready leads
Once you’ve populated the Price Quote Request Form, save the updated file and email it to [email protected]. You will receive a price quote within one business day.
Want to take content syndication to the next level by generating account-based leads, marketing qualified leads, or sales-ready leads? Or maybe you need help creating high-value content to be used for content syndication? Click on any of these related CyberEdge services to learn more:
