Interim Head of Marketing
Temporarily Steering the Marketing Ship
Need a seasoned leader to temporarily steer the marketing ship? We can help.
CyberEdge offers seasoned consultants with previous roles as CMOs, Vice Presidents of Marketing, and Marketing Directors for leading cybersecurity vendors. Our consultants are available to you to serve as your Interim Head of Marketing for 20, 30, or 40 hours per week for a minimum of three months. There are many reasons why our customers turn to CyberEdge to temporarily satisfy their marketing leadership needs:
- Early-stage security vendor that wants to establish a new marketing function, but is not ready to commit to a full-time head of marketing
- Early-stage security vendor who is finally ready to hire their first head of marketing, but want to put out fires while they take their time finding the ideal candidate
- Mid-size security vendor who is in the process of replacing a recently departed head of marketing, but want to take their time finding the ideal candidate
Common Responsibilities
- Develop a marketing plan and operating budget to support company objectives
- Develop a go-to-market plan for new products and/or services
- Create a message map to ensure alignment across all marketing communications
- Create a company branding guide and writing style guide
- Expand the marketing team with seasoned personnel and/or contractors
- Oversee all marketing functions, including product marketing, corporate communications, digital marketing, demand generation, events marketing, and more
The CyberEdge Advantage
- 100% dedicated to serving IT security vendors
- Nothing to sign until you’ve interviewed and selected your consultant
- Minimum of 15 years of IT security industry marketing leadership experience
- Utility player who is not afraid to roll up his or her sleeves
- Affordable rates and flexible contract terms