Single-vendor Survey Reports
How Survey Reports Should Be
Sponsoring a CyberEdge promotional survey report based on the findings from a web-based market research survey yields numerous benefits for cybersecurity vendors, including:
- Demonstrating thought leadership in your industry
- Generating new, and nurturing existing, top-of-funnel leads
- Validating the need for your product category
- Conveying the need for your product’s competitive advantages
- Improving brand awareness through media coverage
- Gaining favor with key industry analysts
There are many cybersecurity research vendors who regularly publish sponsored survey reports. But none of them matches CyberEdge’s data quality, geographic reach, or breadth of available sponsorship deliverables.
CyberEdge | Other Researchers | |
---|---|---|
DATA QUALITY | ||
Minimum sample size and survey margin of error | Yes | Varies |
Restrict responses by job role, employee count, and industry | Yes | Varies |
Prevent disqualified respondents from re-starting survey | Yes | No |
Minimum employee count for respondents | 500 | 1 |
Provide “Don’t know” responses so respondents aren’t forced to answer questions outside their knowledge base | Yes | No |
Randomize repsponses to prevent order bias | Yes | No |
Translate survey for Non-English speakers | Yes | No |
GEOGRAPHIC REACH | ||
Guarantee exact sample size by country | Yes | No |
North America | Yes | Yes |
Europe | Yes | Varies |
Asia & ANZ | Yes | Rarely |
Middle East & Africa | Yes | Rarely |
Latin America | Yes | Rarely |
PROJECT DELIVERABLES | ||
Survey Report | Report with deep analysis | Report with statistics only |
Webinar participation | Yes, by subject matter expert | Yes, subject matter expertise varies |
Raw summarized data for self-analysis | Yes | Rarely |
Content syndication leads with ability to specify filters, such as countries, industries, job roles, and organization size | Optional, and can specify filters | Varies, but can’t specify filters |
Localized report and infographic in languages of choice | Optional | No |
CyberEdge’s survey reports are typically completed in 2-3 months. Sponsors receive an attractive report chock full of meaty analysis with their logo on the front cover and a full-page ad on the last page. Sponsors also receive the raw summarized survey data for further in-depth analysis, and a CyberEdge subject matter expert will participate in your webinar to promote the report’s key findings. Additional sponsorship deliverables, such as leads, infographics, blogs, promotional content, and localized reports, are available upon request.
The CyberEdge Advantage
- 100% dedicated to serving IT security vendors
- Research reports created by cybersecurity subject matter experts
- Data quality and analysis that is truly second to none
- Broad geographic reach beyond any other research provider
- High-quality IT security leads from organizations with 500+ employees