Web-based ROI Calculators

Give your prospects the opportunity to gauge the potential return on investment they may achieve by using your company’s product or service and simultaneously generate high-quality leads for your sales team.

Demonstrating a positive return on investment (ROI) and/or reduced total cost of ownership (TCO) to your prospects helps improve sales opportunity win rates and reduce sales cycle durations. And it provides comfort to your prospects that they’re making the right decision by acquiring your company’s product or service.

Web-based ROI calculators reside on your company website and are used by prospects to evaluate their potential ROI any time they wish by answering a few short questions. Of course, your colleagues in sales will be thrilled because you’re also generating high-quality leads!

By producing a website ROI calculator with CyberEdge, you’ll not only have an engaging tool for customers, but you’ll also have a better foundation for conveying ROI within your other sales tools, such as your company website, presentations, product brochures, white papers, customer case studies, and more. In other words, your CyberEdge web-based ROI calculator investment will achieve a phenomenal ROI for your company!

Capturing Leads While Demonstrating ROI

Produced by ROI Experts

CyberEdge’s ROI consultants are 100% dedicated to creating ROI calculators and related sales prospecting tools. In other words, that’s all they do! These expert consultants bring passion and excellence to developing quantitative marketing and sales tools and will bring a field-proven methodology and a fresh perspective into every engagement.

Leverage Your CyberEdge Investment

Creating a web-based ROI calculator affords you two additional ways to leverage your existing CyberEdge investment.

First, the initial step in creating a web-based ROI calculator is to create a spreadsheet-based ROI calculator to model all of the inputs and ROI calculations associated with your company’s specific product or service. This is a separate deliverable associated with your web-based ROI calculator project and is provided at no additional charge. The spreadsheet can be used by your salespersons, sales engineers, and channel partners during consultative sales meetings, whether conducted online or in person.

Second, since your spreadsheet-based ROI calculator is already completed, you can purchase a CyberEdge Key Economic Impact Report at a significant discount. These reports help convey how four of your customers (named or anonymous) achieved a positive ROI by using your company’s product or service.


After your web-based calculator is up and running, perhaps consider ways to help your prospects gauge their potential ROI by learning from their peers? Click on the link below to learn more:

“What I like best about my CyberEdge consultant is that no matter what assignments I throw his way, I know they’ll always get done right—on time and on target—even when we require an extremely short turnaround. I wish all of my consultants operated that way.”

~ Greg Smith, Sr. Director of Product and Technical Marketing, Citrix

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