Writing Style Guide

Promotional content for your latest gated content asset, including blog, landing page, email campaign, LinkedIn post, and Twitter tweets.

Does your organization have a writing style guide? If not, you really should have one.

Successful technology vendors document their writing preferences into a writing style guide. That way, marketing communications that are developed by multiple internal and/or external resources (like CyberEdge) all read like they’ve been written by the same author, or at least by the same company, and reflect consistent writing practices.

Elements that are typically captured within writing style guides include:

  • Guidelines for voice, tone, tense, and point of view
  • Use of company and third-party trademarks
  • Alignment with preferred style guide (e.g., Chicago Manual of Style, AP Style Guide)
  • Spelling, capitalization, and punctuation preferences (e.g., eBook vs. Ebook, email vs. e-mail, website vs. web site, Internet vs. internet, Web vs. web)
  • Documenting third-party source references
  • Avoiding common writing mistakes (e.g., on-premises vs. on-premise)
The Benefits of Outsourcing Your B2B Tech Content
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Once all of your writing style preferences have been determined, CyberEdge will document your company’s preferences into a comprehensive writing style guide. The guide will be chock full of “Do” and “Don’t” examples for clarity. Your writing style guide will be used internally and by your external contractors and vendors to ensure consistent writing style across all of your marketing communications, including:

  • Company website
  • Brochures
  • White papers
  • Customer case studies
  • eBooks
  • Infographics
  • Presentations
  • Promotional emails

Do you also have a branding style guide to ensure consistent application of your company’s brand identity? Need help creating content that aligns to your company’s writing style guide? Click on any of these related CyberEdge services to learn more:

“CyberEdge’s talented consultants have served Webroot in many ways, including content development, competitive analysis, market research, webinars, and infographics. I’ve yet to come across a marketing firm with more industry expertise and bench strength.”

~ Darren Niller, Sr. Director of Worldwide Business Marketing, Webroot

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