Media Bylines
Content for media bylines to be placed in business and trade publications.
Providing media bylines to cybersecurity trade publications is an outstanding way to promote your company’s brand while fostering your company’s thought leadership. Although media bylines are almost always vendor-agnostic, the author’s company name is featured prominently.
Frequent topics for byline articles include:
- New year industry predictions
- The need for a given product or service
- Responses to newsworthy events
- Comments related to topics of the day
- Insights into regulation changes
- Tips for avoiding common mistakes
- Common ways to reduce TCO
- Analysis of research study insights
Oftentimes byline articles – especially those attributed to company executives – are “ghost-written” by third parties. Ghost-writers may be internal employees or external contractors. Regardless, the person developing the content must not only write well but also have a deep understanding of the topic at hand. Which is why our customers so frequently turn to CyberEdge.
We’re Fluent in Technology
CyberEdge is laser-focused on serving the content creation needs of cybersecurity vendor marketing teams. Our veteran product marketing consultants average 15-20 years of experience creating content for technology vendors. And we're experienced across all industry segments, including network security, endpoint security, cloud security, identity and access management, security operations, and more.
Minimal Ramp-up Time
Our expert consults require little ramp-up time. They’re coming into your engagement with foundational knowledge of your cybersecurity industry segment. They just need to be oriented to your company’s unique value proposition.
Faster and Easier Review Cycles
With CyberEdge, your review cycles will be quick and easy. As our consultants already have technical foundations, edits to your outsourced media bylines are typically minimal. In short, we get it right the first time – and on time.
Need a companion blog or infographic? Or perhaps help developing additional marketing content? Click on any of these related CyberEdge services to learn more:
“Having had prior experience working with CyberEdge, I knew they would have experienced product marketing consultants readily available. It’s hard to find independent contractors with the right experience, the right skills, and a healthy work ethic. With CyberEdge, I never have to worry about these things.”
~ Kirby Wadsworth, CMO, Illusive Networks
