Bridging the Gap Between Marketing and Sales – Part 5:... Tanya Candia / August 8, 2022 / Tips of the Trade The final blog post in our series on bridging the gap between marketing and sales gives advice on how to tackle case studies and ensure… Read More >
Bridging the Gap Between Marketing and Sales – Part 4:... Tanya Candia / August 1, 2022 / Tips of the Trade Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies This fourth post in our series on bridging the gap between… Read More >
Bridging the Gap Between Marketing and Sales – Part 3:... Tanya Candia / July 2, 2022 / Tips of the Trade This third post in our series on bridging the gap between marketing and sales discusses ways to leverage customer-facing content. By presenting content in a… Read More >
Bridging the Gap Between Marketing and Sales – Part 2:... Tanya Candia / June 6, 2022 / Tips of the Trade The first post in this series tackled the topic of sales enablement. In this second installment, we look at ways marketing can accelerate the buying… Read More >
Bridging the Gap Between Marketing and Sales – Part 1:... Tanya Candia / May 22, 2022 / Tips of the Trade Marketing and sales teams often find themselves at loggerheads, due to different timelines, expectations and measures of success. This is the first in a series… Read More >
Win-Loss Analyses – The True Voice of the Customer Tanya Candia / November 19, 2018 / Tips of the Trade We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is… Read More >
Fake Friendly Marketing Tanya Candia / November 6, 2018 / Tips of the Trade I recently had coffee with the CMO of a European technology company, and he quickly disclosed his frustration that the company seemed to be losing… Read More >
Speak to Me! Tanya Candia / October 23, 2018 / Tips of the Trade Personas are vital to the success of a product and of a sales effort. A persona – a somewhat fictional character that personifies the ideal… Read More >
Putting the Human Back into the Equation Tanya Candia / October 10, 2018 / Tips of the Trade Mass marketing - email blasts personalized with the prospect’s name, interactive voice response systems, chatbots, digital payments, artificial intelligence, Big Data – all are important… Read More >