Determining Minimum Survey Sample Sizes Based on Survey Margin of... Steve Piper / June 11, 2022 / Market Research When conducting a research study based on a survey, if data quality is important to you, then two of the (many) factors you should consider… Read More >
Five Tips for Tracking Accurate Win/Loss Statistics Steve Piper / February 4, 2022 / Market Research Many high-tech vendors are able to generate win/loss reports from their CRM system (e.g., Salesforce.com), but they rarely pass the "sniff test." In other words,… Read More >
Key Insights from CyberEdge’s 2021 Cyberthreat Defense Report Steve Piper / April 21, 2021 / Market Research Today, CyberEdge proudly announced the results of our eighth-annual 2021 Cyberthreat Defense Report. Each year, we survey 1,200 IT security professionals from 17 countries and… Read More >
Avoiding Four Common Types of Survey Bias Steve Piper / April 2, 2021 / Market Research Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may… Read More >
12 Questions to Ask Before Starting Your Next White Paper Steve Piper / February 19, 2021 / Market Research CyberEdge is a white paper factory. We’ve ghost-written more business and technical white papers than our top five competitors – combined. So, let us share… Read More >
Key Components of Competitor Battlecards Steve Piper / February 5, 2021 / Market Research Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel… Read More >
Five Easy Ways to Maximize Survey Quality Data Steve Piper / June 25, 2020 / Market Research There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and… Read More >
2019 Cyberthreat Defense Report – Spotlight on Risk Quantification Solutions Steve Piper / June 3, 2019 / Market Research Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging areas/technologies that we believe have the potential… Read More >
2019 Cyberthreat Defense Report – Spotlight on Container Security Platforms Steve Piper / May 20, 2019 / Market Research Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging (or significantly evolving) areas/technologies we believe have… Read More >
Most Wanted Security Technology for 2019: Security Analytics Steve Piper / April 8, 2019 / Market Research CyberEdge recently announced results from its sixth annual Cyberthreat Defense Report (CDR). This report harnesses perceptions of cyberthreats and IT security defenses from 1,200 security… Read More >
Top Five Insights from CyberEdge's 2019 Cyberthreat Defense Report Steve Piper / March 25, 2019 / Market Research CyberEdge is pleased to announce availability of its sixth annual Cyberthreat Defense Report (CDR). Click here to download your copy now. The CDR has garnered… Read More >
Next Steps for Application Security – Part 2 Steve Piper / May 7, 2018 / Market Research In the first post of this pair, we advocated investments in application security testing and open source vulnerability management tools as a promising way to… Read More >
