The Importance of the “Resources” Section Steve Piper / May 21, 2022 / On Our Minds CyberEdge works hard to produce world-class content for our tech vendor clients, including white papers, product brochures, case studies, explainer videos, research reports, and much,… Read More >
The Solution Brief: Product Marketing’s Swiss Army Knife Steve Piper / March 12, 2022 / On Our Minds The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and… Read More >
The Forgotten Opportunity Forecasting Outcome: “Closed – No Decision” Steve Piper / February 5, 2022 / On Our Minds Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually… Read More >
New to the IT Security Industry? Here’s What You Need... Steve Piper / January 15, 2022 / On Our Minds Anytime you join a new IT industry, there’s always a learning curve. But many, if not most, would agree that the IT industry segment with… Read More >
Inspiration for CyberEdge Definitive Guide Chapter Topics and Titles Steve Piper / April 16, 2021 / On Our Minds CyberEdge’s award-winning series of Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade… Read More >
Five Attributes of a Successful Product Marketing Contractor Steve Piper / March 19, 2021 / On Our Minds Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors… Read More >
Exploring CyberEdge’s Five Content Syndication Offerings Steve Piper / July 2, 2020 / On Our Minds Earlier this year, CyberEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by CyberEdge,… Read More >
Top 5 Reasons to Work With a CyberEdge PMM on... Steve Piper / October 23, 2019 / On Our Minds Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But… Read More >
National Cybersecurity Awareness Month: Three Keys to Overcoming Ransomware Steve Piper / October 2, 2018 / On Our Minds In honor of National Cybersecurity Awareness Month, I’d like to take this opportunity to reflect on one of the hottest topics, and biggest nuisances, pertaining… Read More >
Artificial Intelligence for Technology Marketers – Part 6: Series Summary Kim King / April 23, 2018 / On Our Minds In the fifth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at the potential of AI in marketing as it continues to… Read More >
Artificial Intelligence for Technology Marketers – Part 5: The Future... Steve Piper / March 27, 2018 / On Our Minds In the fourth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at what you should consider when integrating AI into your marketing… Read More >
Artificial Intelligence for Technology Marketers – Part 4: How to... Kim King / March 12, 2018 / On Our Minds In the third post in our series “Artificial Intelligence for Technology Marketers,” we looked at how AI is being used in B2B marketing. This post… Read More >
