The 7 Critical Elements You Can’t Live Without in B2B... Kim King / August 27, 2022 / Tips of the Trade Throughout your marketing career, you’ll work at any number of companies in different roles at varying levels – but they will all have one thing… Read More >
Bridging the Gap Between Marketing and Sales – Part 5:... Tanya Candia / August 8, 2022 / Tips of the Trade The final blog post in our series on bridging the gap between marketing and sales gives advice on how to tackle case studies and ensure… Read More >
Bridging the Gap Between Marketing and Sales – Part 4:... Tanya Candia / August 1, 2022 / Tips of the Trade Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies This fourth post in our series on bridging the gap between… Read More >
Bridging the Gap Between Marketing and Sales – Part 3:... Tanya Candia / July 2, 2022 / Tips of the Trade This third post in our series on bridging the gap between marketing and sales discusses ways to leverage customer-facing content. By presenting content in a… Read More >
Determining Minimum Survey Sample Sizes Based on Survey Margin of... Steve Piper / June 11, 2022 / Market Research When conducting a research study based on a survey, if data quality is important to you, then two of the (many) factors you should consider… Read More >
Bridging the Gap Between Marketing and Sales – Part 2:... Tanya Candia / June 6, 2022 / Tips of the Trade The first post in this series tackled the topic of sales enablement. In this second installment, we look at ways marketing can accelerate the buying… Read More >
Bridging the Gap Between Marketing and Sales – Part 1:... Tanya Candia / May 22, 2022 / Tips of the Trade Marketing and sales teams often find themselves at loggerheads, due to different timelines, expectations and measures of success. This is the first in a series… Read More >
The Importance of the “Resources” Section Steve Piper / May 21, 2022 / On Our Minds CyberEdge works hard to produce world-class content for our tech vendor clients, including white papers, product brochures, case studies, explainer videos, research reports, and much,… Read More >
The Solution Brief: Product Marketing’s Swiss Army Knife Steve Piper / March 12, 2022 / On Our Minds The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and… Read More >
The Forgotten Opportunity Forecasting Outcome: “Closed – No Decision” Steve Piper / February 5, 2022 / On Our Minds Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually… Read More >
Five Tips for Tracking Accurate Win/Loss Statistics Steve Piper / February 4, 2022 / Market Research Many high-tech vendors are able to generate win/loss reports from their CRM system (e.g., Salesforce.com), but they rarely pass the "sniff test." In other words,… Read More >
Product Management vs. Product Marketing: What’s the Difference? Steve Piper / October 8, 2021 / Tips of the Trade I’ll admit it. When I started working for my first technology vendor, Citrix, back in 1996, I had no clue about the difference between product… Read More >
