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Tips of the Trade

The Cybersecurity Industry’s Most Frequent Typo: On-Premise vs. On-Premises

October 1, 2021 /

Tips of the Trade

Throughout my 25+ year career in the IT industry, I’ve developed a significant pet peeve – cybersecurity vendors incorrectly saying “on-premise” when they really mean…

The Ultimate Sales Playbook for Cybersecurity Vendors

September 17, 2021 /

Tips of the Trade

An effective sales playbook is essential for any cybersecurity vendor sales team. It’s more than a series of call scripts and selling sheets. It’s a…

MQLs vs. SQLs – What’s the Difference?

September 10, 2021 /

Tips of the Trade

Generating quality leads is vital to every cybersecurity vendor. Yet studies show that 61% of B2B markets struggle in doing so. The process of gaining a qualified…

5 Elements of Compelling Cybersecurity Infographics

September 3, 2021 /

Tips of the Trade

Reaching people with a message in the cybersecurity industry is often as much about the medium as it is about the message itself. If you pick…

5 Marketing Metrics That Every Cybersecurity CMO Should Track

August 27, 2021 /

Tips of the Trade

How well is your company’s marketing functions performing? Do you know for sure or are you just guessing? Marketing is an investment with the potential…

Creating Cybersecurity Industry Content for Different Audiences and Learning Styles

August 20, 2021 /

Tips of the Trade

Everyone knows that people learn differently. But few know the scale of different learning styles. Education theorists have identified over 71 different styles. This has profound…

The Importance of Blogs to Maximize SEO Results for Cybersecurity...

August 13, 2021 /

Tips of the Trade

60% of buyers agree that blog posts are valuable when they're beginning their purchase journey. But the importance of blogs goes beyond providing valuable content to…

A Beginner’s Guide to Search Engine Optimization (SEO) for Security...

August 6, 2021 /

Tips of the Trade

Have you ever wondered how successful IT security vendors grow their audiences and revenue online? Have you set up a new website and struggled to…

14 Digital Marketing Metrics That Every Cybersecurity Vendor CMO Should...

July 30, 2021 /

Tips of the Trade

Practically every cybersecurity vendor has some kind of digital presence online, and the majority have a digital marketing team to lead that presence. But so…

12 Simple Strategies for Avoiding Survey Fatigue

Tips of the Trade

When constructing web-based research surveys, it’s important to construct your survey instrument in a way to avoid survey fatigue. Survey fatigue happens when the respondent…

Inspiration for CyberEdge Definitive Guide Chapter Topics and Titles

April 16, 2021 /

CyberEdge’s award-winning series of Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade…

Avoiding Four Common Types of Survey Bias

April 2, 2021 /

Market Research

Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may…