Five Attributes of a Successful Product Marketing Contractor Steve Piper / March 19, 2021 / On Our Minds Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors… Read More >
What to Expect From Your CyberEdge Interim CMO Steve Piper / March 5, 2021 / Tips of the Trade CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head… Read More >
Exploring CyberEdge’s Five Content Syndication Offerings Steve Piper / July 2, 2020 / On Our Minds Earlier this year, CyberEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by CyberEdge,… Read More >
Five Easy Ways to Maximize Survey Quality Data Steve Piper / June 25, 2020 / Market Research There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and… Read More >
Examples of Effective Marketing Messages Jon Friedman / July 15, 2019 / Tips of the Trade In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:… Read More >
What Makes Great Marketing Messages? Jon Friedman / July 1, 2019 / Tips of the Trade In the first post in this series we listed four signs that your marketing messages need work. Now let’s outline some characteristics of great marketing… Read More >
Four Signs That Your Marketing Messages are Awful Jon Friedman / June 17, 2019 / Tips of the Trade Most marketing messages are awful. That’s not surprising, because it’s darn hard to create compelling marketing messages. Very few companies do a good job of… Read More >
The Benefits of Outsourcing Your B2B Tech Content Steve Piper / April 23, 2019 / Tips of the Trade One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that… Read More >
New Year’s Resolution for B2B Marketers: Deliver High-Quality Content Penny Bartels / December 19, 2018 / Tips of the Trade Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.” In… Read More >
Is Your Content Well-Baked, Attractive, and Delicious? Penny Bartels / December 3, 2018 / Tips of the Trade I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get… Read More >
Win-Loss Analyses – The True Voice of the Customer Tanya Candia / November 19, 2018 / Tips of the Trade We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is… Read More >
Fake Friendly Marketing Tanya Candia / November 6, 2018 / Tips of the Trade I recently had coffee with the CMO of a European technology company, and he quickly disclosed his frustration that the company seemed to be losing… Read More >
