Speak to Me! Tanya Candia / October 23, 2018 / Tips of the Trade Personas are vital to the success of a product and of a sales effort. A persona – a somewhat fictional character that personifies the ideal… Read More >
Putting the Human Back into the Equation Tanya Candia / October 10, 2018 / Tips of the Trade Mass marketing - email blasts personalized with the prospect’s name, interactive voice response systems, chatbots, digital payments, artificial intelligence, Big Data – all are important… Read More >
Mega Marketing Checklist Kim King / September 11, 2018 / Tips of the Trade Congratulations! You’ve been hired into a B2B marketing organization and now it’s your first day on the job. What do you do? Assess and take… Read More >
Long Live Endpoint Security! Steve Piper / June 28, 2014 / Market Research Palo Alto Networks’ acquisition of Cyvera earlier this year got me thinking about the evolution of endpoint defenses. It’s been obvious for quite some time… Read More >
Threat Response: The New Weakest Link? Steve Piper / June 16, 2014 / On Our Minds Detecting threats, especially new/unknown ones, will always be an imperfect science. That said, it appears the latest generation of threat detection technologies has been doing… Read More >
