The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and blogs. But there is one sales tool that is far more “malleable”—the solution brief.

If you ask 10 marketers what a solution brief is, you’ll probably get 11 responses. But that’s the beauty of the solution brief. You can make it anything you want it to be!

A solution brief is typically a 2-4 page brochure, or a 4-6 page white paper, the covers any or all of the following topics:

• Horizontal solution (i.e., use case) that spans multiple industries, including hot topics of the day (e.g., cyberthreat hunting, zero trust architectures, big data)
• Vertical solution that addresses the needs of one particular industry (e.g., healthcare, retail, financial services)
• Compliance solution that addresses how a tech vendor’s product can help its clients establish and maintain compliance with a specific government or industry regulation (e.g., PCI DSS, HIPAA, FISMA)
• Integrated solution that describes how a tech vendor’s product(s) can integrate with one or more third-party products to solve a particular challenge

The following are two of many examples of solution briefs created by CyberEdge on behalf of our clients:

So, the next time you need to create a brochure or short white paper, and you don’t know how to classify it, try “solution brief” on for size.

The CyberEdge Advantage

A well-crafted solution brief can spotlight your strengths, showcase your integrations, and speak directly to your buyers. But writing one that resonates takes technical fluency and a marketer’s touch. You don’t have time to teach a writer your market—you need someone who already speaks the language and understands your product and your audience. Wouldn’t it be great to hand off a half-formed idea and get back a polished, sales-ready solution brief? That’s where CyberEdge comes in. Our cybersecurity content pros translate complexity into clarity and bring the speed and storytelling skills to craft briefs that are sharp, strategic, and ready for the front lines. Contact us today for a personalized consultation and stop losing time on assets that go nowhere.