The Anonymous Buyer Journey – Part 6: Social Marketing, Advocacy... Steve Piper / July 10, 2025 / On Our Minds Throughout this series, we’ve explored how the anonymous buyer journey has reshaped the roles of marketing and sales. We’ve seen the rise of the self-directed… Read More >
The Anonymous Buyer Journey – Part 5: Empowered B2B Buyers Steve Piper / July 8, 2025 / On Our Minds In Part 4 of this series, we explored the rise of the consultant seller. Now, we shift focus to the other side of the table:… Read More >
The Anonymous Buyer Journey – Part 4: B2B Consultant Sellers Steve Piper / July 3, 2025 / On Our Minds In the third post of this series, we learned that because the anonymous buyer has self-educated before engaging with sales, their knowledge is more advanced… Read More >
The Anonymous Buyer Journey - Part 3: Evolution of Inside... Steve Piper / July 1, 2025 / On Our Minds In the second post of this series, we explored how the rise of the anonymous buyer is reshaping the roles of marketing and sales. Many… Read More >
The Anonymous Buyer Journey - Part 2: The Sales and... Steve Piper / June 26, 2025 / On Our Minds Building on the foundation of an effective sales equation that was established in our first post, this post explores how the rise of the anonymous… Read More >
The Anonymous Buyer Journey – Part 1: The Sales Equation Steve Piper / June 24, 2025 / On Our Minds This is the first in a series exploring how the rise of the anonymous buyer journey has impacted sales and marketing effectiveness. We begin with… Read More >
The Power of a Supplemental Slides Presentation Steve Piper / June 5, 2025 / On Our Minds Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will… Read More >
What to Expect From Your CyberEdge Interim CMO Steve Piper / March 20, 2025 / Tips of the Trade CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head… Read More >
The Cybersecurity Industry’s Most Frequent Typo: On-Premise vs. On-Premises Steve Piper / March 4, 2025 / On Our Minds Throughout my 25+ year career in the IT industry, I’ve developed a significant pet peeve – cybersecurity vendors incorrectly saying “on-premise” when they really mean… Read More >
5 Attributes of a Successful Product Marketing Contractor Steve Piper / February 27, 2025 / On Our Minds Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors… Read More >
Product Management vs. Product Marketing: What’s the Difference? Steve Piper / February 25, 2025 / Tips of the Trade I’ll admit it. When I started working for my first technology vendor, Citrix, back in 1996, I had no clue about the difference between product… Read More >
CyberEdge: Jack of All Trades, Master of All? Steve Piper / February 20, 2025 / On Our Minds As a marketing firm offering more than 75 different services, one of the common questions we get from our prospects is how one company can… Read More >
