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Blog

The Power of a Supplemental Slides Presentation
Steve Piper / 
June 5, 2025 / 
On Our Minds
Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will…
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5 Tips for Tracking Accurate Win/Loss Statistics
Suzanne Porter-Kuchay / 
May 29, 2025 / 
Market Research
Many high-tech vendors are able to generate win/loss reports from their CRM system (e.g., Salesforce.com), but they rarely pass the "sniff test." In other words,…
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Monitoring Competitor End-of-Life Announcements
Suzanne Porter-Kuchay / 
February 18, 2025 / 
On Our Minds
Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached…
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Recent Posts

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The Anonymous Buyer Journey - Part 2: The Sales and Marketing Shift
The Anonymous Buyer Journey – Part 1: The Sales Equation
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