A Beginner’s Guide to Search Engine Optimization (SEO) for Security... Steve Piper / August 6, 2021 / Tips of the Trade Have you ever wondered how successful IT security vendors grow their audiences and revenue online? Have you set up a new website and struggled to… Read More >
14 Digital Marketing Metrics That Every Cybersecurity Vendor CMO Should... Steve Piper / July 30, 2021 / Tips of the Trade Practically every cybersecurity vendor has some kind of digital presence online, and the majority have a digital marketing team to lead that presence. But so… Read More >
12 Simple Strategies for Avoiding Survey Fatigue Steve Piper / May 5, 2021 / Tips of the Trade When constructing web-based research surveys, it’s important to construct your survey instrument in a way to avoid survey fatigue. Survey fatigue happens when the respondent… Read More >
Key Insights from CyberEdge’s 2021 Cyberthreat Defense Report Steve Piper / April 21, 2021 / Market Research Today, CyberEdge proudly announced the results of our eighth-annual 2021 Cyberthreat Defense Report. Each year, we survey 1,200 IT security professionals from 17 countries and… Read More >
Inspiration for CyberEdge Definitive Guide Chapter Topics and Titles Steve Piper / April 16, 2021 / On Our Minds CyberEdge’s award-winning series of Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade… Read More >
Avoiding Four Common Types of Survey Bias Steve Piper / April 2, 2021 / Market Research Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may… Read More >
Five Attributes of a Successful Product Marketing Contractor Steve Piper / March 19, 2021 / On Our Minds Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors… Read More >
What to Expect From Your CyberEdge Interim CMO Steve Piper / March 5, 2021 / Tips of the Trade CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head… Read More >
12 Questions to Ask Before Starting Your Next White Paper Steve Piper / February 19, 2021 / Market Research CyberEdge is a white paper factory. We’ve ghost-written more business and technical white papers than our top five competitors – combined. So, let us share… Read More >
Key Components of Competitor Battlecards Steve Piper / February 5, 2021 / Market Research Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel… Read More >
CyberEdge: Jack of All Trades, Master of All? Steve Piper / January 8, 2021 / Industry News & Events As a marketing firm offering more than 75 different services, one of the common questions we get from our prospects is how one company can… Read More >
Exploring CyberEdge’s Five Content Syndication Offerings Steve Piper / July 2, 2020 / On Our Minds Earlier this year, CyberEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by CyberEdge,… Read More >
