The Rise of AI in Marketing: How Artificial Intelligence is... Suzanne Porter-Kuchay / April 26, 2024 / On Our Minds In today’s digital era, Artificial Intelligence (AI) has become a transformational force in marketing – transitioning it from guesswork to data-driven precision. By automating tasks… Read More >
The Top Five Cyber Attacks of 2023 Suzanne Porter-Kuchay / January 5, 2024 / On Our Minds The Top Five Cyber Attacks of 2023 In 2023, the cybersecurity landscape witnessed a surge in both the velocity and volume of attacks, with increasingly… Read More >
Five Ways to Make Your Next Sales Kickoff Truly Memorable Suzanne Porter-Kuchay / October 20, 2023 / On Our Minds A sales kick-off meeting is not just an opportunity to outline goals and strategies for the upcoming year; it’s a prime opportunity to energize your… Read More >
Top 10 Ideas for Marketing Team Building Events Suzanne Porter-Kuchay / July 27, 2023 / On Our Minds If you're noticing lowered spirits during office hours or remote meetings, it might be a sign that it's time for a team outing. To bring… Read More >
The Anonymous Buyer Journey – Part 6: Social Marketing, Advocacy... Steve Piper / December 18, 2022 / On Our Minds The sixth and final blog of the anonymous buyer journey dives into the online social landscape that unites peers, shares knowledge and communicates news. While… Read More >
The Anonymous Buyer Journey – Part 5: Empowered B2B Buyers Steve Piper / December 14, 2022 / On Our Minds Sales people have likely noticed today’s buyer is very different than in recent years past. While the fourth blog in this series looked at the… Read More >
The Anonymous Buyer Journey – Part 4: B2B Consultant Sellers Steve Piper / December 11, 2022 / On Our Minds Buyers today expect expertise and educational value from sales and marketing as discussed in the third post of this blog series concerning intelligent outreach. The… Read More >
The Anonymous Buyer Journey - Part 3: Evolution of Inside... Steve Piper / November 27, 2022 / On Our Minds Inside sales teams are rapidly growing and becoming part of marketing for companies that understand the anonymous buyer journey and the shift between marketing and… Read More >
The Anonymous Buyer Journey - Part 2: The Sales and... Steve Piper / November 14, 2022 / On Our Minds Having set the core foundation with an effective sales equation, our second post in this series examines the shift between marketing and sales for… Read More >
The Power of a Supplemental Slides Presentation Steve Piper / November 10, 2022 / On Our Minds Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will… Read More >
The Anonymous Buyer Journey – Part 1: The Sales Equation Steve Piper / October 31, 2022 / On Our Minds This is the first in a series of posts about the impact of the anonymous buyer journey on sales and marketing effectiveness as the last… Read More >
Monitoring Competitor End-of-Life Announcements Steve Piper / September 4, 2022 / On Our Minds Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached… Read More >
