The Anonymous Buyer Journey – Part 6: Social Marketing, Advocacy... Steve Piper / December 18, 2022 / On Our Minds The sixth and final blog of the anonymous buyer journey dives into the online social landscape that unites peers, shares knowledge and communicates news. While… Read More >
The Anonymous Buyer Journey – Part 5: Empowered B2B Buyers Steve Piper / December 14, 2022 / On Our Minds Sales people have likely noticed today’s buyer is very different than in recent years past. While the fourth blog in this series looked at the… Read More >
The Anonymous Buyer Journey – Part 4: B2B Consultant Sellers Steve Piper / December 11, 2022 / On Our Minds Buyers today expect expertise and educational value from sales and marketing as discussed in the third post of this blog series concerning intelligent outreach. The… Read More >
The Anonymous Buyer Journey - Part 3: Evolution of Inside... Steve Piper / November 27, 2022 / On Our Minds Inside sales teams are rapidly growing and becoming part of marketing for companies that understand the anonymous buyer journey and the shift between marketing and… Read More >
The Anonymous Buyer Journey - Part 2: The Sales and... Steve Piper / November 14, 2022 / On Our Minds Having set the core foundation with an effective sales equation, our second post in this series examines the shift between marketing and sales for… Read More >
The Power of a Supplemental Slides Presentation Steve Piper / November 10, 2022 / On Our Minds Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will… Read More >
The Anonymous Buyer Journey – Part 1: The Sales Equation Steve Piper / October 31, 2022 / On Our Minds This is the first in a series of posts about the impact of the anonymous buyer journey on sales and marketing effectiveness as the last… Read More >
Monitoring Competitor End-of-Life Announcements Steve Piper / September 4, 2022 / On Our Minds Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached… Read More >
The Importance of the “Resources” Section Steve Piper / May 21, 2022 / On Our Minds CyberEdge works hard to produce world-class content for our tech vendor clients, including white papers, product brochures, case studies, explainer videos, research reports, and much,… Read More >
The Solution Brief: Product Marketing’s Swiss Army Knife Steve Piper / March 12, 2022 / On Our Minds The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and… Read More >
The Forgotten Opportunity Forecasting Outcome: “Closed – No Decision” Steve Piper / February 5, 2022 / On Our Minds Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually… Read More >
New to the IT Security Industry? Here’s What You Need... Steve Piper / January 15, 2022 / On Our Minds Anytime you join a new IT industry, there’s always a learning curve. But many, if not most, would agree that the IT industry segment with… Read More >
