Competitive Analysis

Competitive Intelligence
Aggregate competitive intelligence into a feature comparison matrix (FCM) to ensure accurate sales tools and training

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Customer Win/Loss Interviews
Interview customers who chose your company’s solution and competitive solutions to gain actionable insights

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Competitor Battlecards
Generate two-page competitor battlecards to help train your salesforce on how to win competitive deals

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Competitive White Papers
Educate your prospects on your competitive advantages over one or more competitors in a detailed white paper

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The CyberEdge Advantage

  • 100% dedicated to serving IT security vendors
  • Completely accurate, unbiased competitive intelligence
  • Customer interviewers who aren’t afraid to go “off script”
  • Fully customized competitor battlecards that align with your preferences
  • Comprehensive competitive analysis service offerings
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Webinar: Five Ways to Accelerate Your Company’s ABM Program

Whether you’re launching a new program or want to take your current program to the next level, this webinar is for you.

“I’ve worked with CyberEdge since it was founded. Over the years, I’ve relied on CyberEdge for custom books and eBooks, white papers, competitive analysis, custom research, and messaging development. I’ve never encountered a marketing firm with so much expertise. CyberEdge is more than a vendor to me – they’re a strategic marketing partner.”
John Vecchi
Veteran Cybersecurity CMO