Content Syndication
Put your white paper, eBook, research report or webinar replay in front of IT security professionals and turn it into opt-in leads, from top-of-funnel to sales-qualified prospects and everything in between. CyberEdge runs your content syndication campaigns across a network of specialized partners reaching more than 150 million professionals in 75+ countries, every one of them filtered down to the cybersecurity buyers you’re actually after.
Choose Your Campaign Type
Compare the Four Options
| Campaign | Engagement | Lead Type | Route To |
|---|---|---|---|
| Single-touch | One asset, one campaign | Top of funnel | Nurture programs |
| Double-touch | Two assets, two campaigns | Upper funnel | Sales follow-up |
| Triple-touch | Three assets, three campaigns | Lower funnel | Priority sales follow-up |
| BANT | Two assets, two campaigns, plus two BANT questions | Bottom of funnel | Sales or AEs, immediately |
Not sure where to start?
Single- and double-touch cover most top-of-funnel and early-sales needs. Move to triple-touch or BANT when you want the warmest, most qualified leads. A quick consultation will point you to the right fit.
Why CyberEdge for Content Syndication
Most content syndication providers treat security audiences as one more vertical on a general B2B list. CyberEdge works exclusively with cybersecurity vendors, and we distribute your content assets to your ideal client profile (ICP) and/or target account list (TAL). Our focus and reach are why your contacts are guaranteed not to bounce. Three things separate CyberEdge content syndication campaigns from the generalist alternative.
A Cybersecurity-only Audience
Your content assets go to security professionals who match your targeting: your chosen job roles, job seniority, company sizes, countries, and acceptable industries. We don’t repurpose a broad IT audience and hope the titles line up. CyberEdge is the only cybersecurity exclusive marketing agency.
Reach Most Firms Can’t Match
CyberEdge reaches more than 150 million B2B professionals in 75+ countries across six continents. Whether you’re targeting a single hard-to-reach market or a global program, we are your single point of contact for content syndication. Few cybersecurity marketing firms operate at this range.
Best Bang For Your Buck
CyberEdge boasts the lowest cost per lead (CPL) among major lead-gen providers. Every lead is carefully targeted, business verified and aligned to your ideal customer profile (ICP), helping marketers accelerate pipeline, improve campaign ROI, and generate stronger sales opportunities without overspending or compromising conversion potential.
What Every Campaign Includes
Whichever content syndication campaign option you choose, the same standards apply.
100% Opt-in and Compliant
Contacts meet regulatory requirements and are fully opt-in, handled before launch.
Business Emails Only
Every contact arrives with a business email. No Gmail, Hotmail, or other personal email addresses.
No-bounce Guarantee
Contacts are authenticated using our validation tools before hand-off, so your deliverability and your data stay clean.
Max Three Leads per Company
Volume is capped at three contacts per company, maximizing the quantity of companies associated with your campaign.
Suppression Lists Honored
Send us a company and/or contact suppression list and we exclude those names before launch.
CSV or API Delivery
Receive leads as a CSV or pushed straight into your marketing automation systems through our proprietary API.
Targeting You Control
Every campaign runs on defaults that protect lead quality, and you control who receives your content.
- Job Role and Seniority Reach the specific security titles and levels you sell to.
- Company Size Filter by employee count or annual revenue.
- Country Run in one market or across dozens, anywhere in our 75+ country network.
- Industry Focus on the verticals that matter to your product, where applicable.
- Custom Form Questions Add your own registration questions to qualify leads further, where applicable.
Why Marketers Come to CyberEdge
Most marketing teams find us at a familiar breaking point. Whether they’re new to content syndication, or seasoned veterans, they all want help generating qualified leads. They’re tired of paying high CPL prices. They’ve exhausted a provider’s list and hit diminishing returns. Or their provider can’t filter the security audience finely enough to matter.
If any of that sounds like your last campaign, partnering with CyberEdge: a cybersecurity-only partner with a wider international IT security network is the fix.
Clients
We’ve earned a world of trust.
Webinar Replay: Content Syndication Strategies that Actually Work
Join our Founder, and CEO, Steve Piper and a panel of experienced marketers who break down what separates high-performing content syndication campaigns from expensive contact lists.
Unprecedented Global Reach
CyberEdge has access to more than 150 million B2B professionals in 75+ countries across six continents. We collaborate with dozens of lead generation partners around the world to conduct targeted content syndication campaigns and to promote our single- and multi-vendor webinars. No other cybersecurity marketing firm comes close to CyberEdge’s global reach.
Frequently Asked Questions
These FAQs address the questions we hear most often from cybersecurity marketing teams evaluating content syndication.
Content syndication is paid promotion of your gated content — a white paper, eBook, research report, or webinar replay — to an audience you don’t own, in exchange for the contact details of everyone who downloads it. CyberEdge promotes your asset by email to opt-in IT security professionals who match your targeting, then verifies and delivers the leads.
You send us the asset and your targeting criteria. We build the email and landing page, co-branded with your logo and our Security Buzz logo, and run the campaign end to end. You approve both before anything goes out, then leads arrive by CSV or API with your suppression list already applied. Most campaigns complete in three to four weeks.
Single- and double-touch cover most top-of-funnel and early-sales needs. Move to triple-touch or BANT when you want the warmest, most qualified leads. If you’re not sure, a quick consultation will point you to the right fit.
Yes. Every content landing page carries an unchecked, required opt-in checkbox beneath the registration form, so every lead is 100% opt-in and meets regulatory requirements. Compliance is handled before launch, so you don’t inherit legal risk with the leads you receive.
Cybersecurity professionals, filtered by job role, job seniority, company size, country, and acceptable industry, drawn from our network of more than 150 million B2B professionals in 75+ countries across six continents.
Yes. Our network spans 75+ countries across six continents, so we can run your campaign in a single market, a region, or globally. Many lead-gen providers turn away campaigns based outside the United States; we don’t.
By CSV file, or pushed directly into your marketing automation system through our API. You choose the method that fits your workflow, and your suppression list is applied before delivery either way.
No. CyberEdge works exclusively with cybersecurity vendors and service providers. That focus is what lets us filter a security audience by role, seniority, and company profile rather than repurposing a broad technology list.
Your content asset, your target criteria, promotional copy, your company logo, and any suppression list(s) you want applied. From there CyberEdge builds and runs the campaign and delivers the leads.
A generalist sells you a broad B2B list with a security label on it. We work only with cybersecurity vendors, reach more than 150 million B2B professionals in 75+ countries, cap volume at three leads per company, guarantee business email addresses and no bounces, and carry the lowest cost per lead among major lead-gen providers.
Resources
Ready to Turn Your Content Into Leads?
From top-of-funnel leads to sales-qualified prospects, CyberEdge content syndication reaches the right IT security buyers, keeps every contact compliant, and delivers names your sales team will actually contact. Pick the content syndication campaign that fits your goal, or talk it through with us first.
