Single-touch Content Syndication Leads
Fill the top of your funnel with low-cost cybersecurity leads that are opt-in, compliant, and matched to your ideal customer profile (ICP) or target account list (TAL). We promote your white paper, eBook, research report, or webinar replay to IT security professionals across any of 75+ countries, then verify and deliver leads that are ready to drop into your nurture programs.
- Exclusive focus on cybersecurity audiences
- Lowest CPLs among major providers
- Leads that engaged with one of your content assets
- 100% opt-in and regulatory compliant
- Business email addresses only
- Maximum of three leads per company
- Leads available in 75+ countries
- Delivered by CSV or API
- Company and/or contact suppression lists honored
Why CyberEdge for Content Syndication
CyberEdge works exclusively with cybersecurity vendors, and content syndication is where that focus pays off for our clients. Done well, a single-touch content syndication campaign puts your asset in front of real security professionals, keeps every lead compliant, and hands you names you can actually use. Done badly, you get a generic B2B list with a security label stapled on and a compliance headache to sort out later. Three things separate our campaigns from the second kind: who sees your content, how far we can reach, and how clean the leads arrive.
A Cybersecurity-only Audience
Your content asset goes to people who work in security, filtered by the roles, seniority, and company profiles you care about. We don’t repurpose a broad technology list and hope the titles line up. The audience is the reason a security vendor runs content syndication in the first place, and it’s the part we treat as non-negotiable.
Global Reach Most Firms Can’t Match
Unlike many lead-gen providers that turn away campaigns based outside the United States, CyberEdge reaches more than 150 million B2B professionals in 75+ countries across six continents. Whether you’re looking for leads in North America, EMEA, APAC, or Latin America, the network is already there. Few marketing firms can run at that scale.
Best Bang For Your Buck
CyberEdge boasts the lowest cost per lead (CPL) among major lead-gen providers. Every lead is carefully targeted, business verified and aligned to your ideal customer profile (ICP), helping marketers accelerate pipeline, improve campaign ROI, and generate stronger sales opportunities without overspending or compromising conversion potential.
Which Content Syndication Campaign Fits Your Goal?
CyberEdge offers four content syndication campaign options to satisfy all stages of your lead generation funnel. Here’s how the four campaign options compare.
| Campaign | Engagement | Lead Type | Route To |
|---|---|---|---|
| Single-touch | One asset, one campaign | Top of funnel | Nurture programs |
| Double-touch | Two assets, two campaigns | Upper funnel | Sales follow-up |
| Triple-touch | Three assets, three campaigns | Lower funnel | Priority sales follow-up |
| BANT | Two assets, two campaigns, plus two BANT questions | Bottom of funnel | Sales or AEs, immediately |
Single-touch campaigns have the lowest CPL, and contacts are built for nurturing. When you’re ready to hand leads to sales, double-touch, triple-touch, and BANT step up the intent.
Choose Your Campaign Type
How Single-touch Campaigns Work
A single-touch campaign is the simplest, lowest-cost way to generate top-of-funnel leads. Here’s what the process looks like from asset to delivery.
Share Your Asset and Targeting
Send us the content you want to promote: a white paper, eBook, research report, or webinar recording. Then tell us who should see it, including job roles, minimum job seniority, company size, geography, and acceptable industries. If you have a suppression list of companies and/or contacts to exclude, we’ll apply it before anything goes out.
We Run the Email Campaign
CyberEdge conducts a one-touch email campaign on your behalf, promoting your asset to opt-in security professionals who match your criteria. You don’t manage sends, lists, or deliverability. We handle the campaign end to end.
We Verify and Deliver the Leads
Every lead is opt-in, tied to a business email, capped at three per company, and checked through our validation tools. You receive the leads the way you want them, by CSV or through an API into your marketing system, with your suppression list already applied.
You Nurture Them
Single-touch leads are top of funnel. They’re meant to enter your nurture streams and warm up over time through your ongoing digital campaigns. We recommend keeping them away from your SDRs/BDRs until intent builds, so your reps spend their time on contacts who are closer to a conversation.
Targeting You Control
Every campaign runs on defaults that protect lead quality, and you control the targeting that decides who receives your asset.
- Job Roles and Seniority Reach the specific security titles and job seniority levels you sell to.
- Company Size Filter by employee count or annual revenue, or give us your TAL for an ABM campaign.
- Geography Run in one regional market or across dozens of countries.
- Industry Focus on the verticals that matter to your product or service, where applicable.
- Lead Delivery Choose whether you would like your leads delivered by CSV or our custom API delivery tool.
What You Can Expect
Every CyberEdge content syndication campaign meets the same standards, so you always know what you’re paying for.
100% Opt-in and Compliant
Leads meet regulatory requirements and are fully opt-in. Compliance is handled before launch, not left to you.
Business Emails Only
No Gmail, Hotmail, or other personal addresses. Every lead arrives with a business email address.
Validated Emails Only
Leads are validated through validation tools, so your deliverability and your data stay clean.
Max Three Leads per Company
Volume is capped at three leads per company, which maximizes the quantity of companies associated with your campaign.
Suppression Lists Honored
Submit a company and/or contact suppression list at no additional charge.
CSV or API Delivery
Receive leads as a CSV or pushed straight into your systems through an API.
Why Marketers Come to CyberEdge
Most marketing teams find us at a familiar breaking point. Whether they’re new to content syndication, or seasoned veterans, they all want help generating qualified leads. They’re tired of paying high CPL prices. They’ve exhausted a provider’s list and hit diminishing returns. Or their provider can’t filter the security audience finely enough to matter.
If any of that sounds like your last campaign, partnering with CyberEdge: a cybersecurity-only partner with a wider international IT security network is the fix.
Clients
We’ve earned a world of trust.
Webinar Replay: Content Syndication Strategies that Actually Work
Join our Founder, and CEO, Steve Piper and a panel of experienced marketers who break down what separates high-performing content syndication campaigns from expensive contact lists.
Unprecedented Global Reach
CyberEdge has access to more than 150 million B2B professionals in 75+ countries across six continents. We collaborate with dozens of lead generation partners around the world to conduct targeted content syndication campaigns and to promote our single- and multi-vendor webinars. No other cybersecurity marketing firm comes close to CyberEdge’s global reach.
Frequently Asked Questions
These are the questions cybersecurity marketing teams ask most often before running a single-touch campaign.
It’s a security professional who engaged once with your content asset through our targeted email campaign. Single-touch is the entry point of content syndication: the lowest cost per lead with the lightest signal of intent. It’s designed to fill the top of your funnel with leads that you will nurture with future campaigns.
If your company is great at nurturing leads but needs help expanding its existing database with opt-in leads, a single-touch leads campaign is ideal.
No, and we won’t tell you otherwise (unlike some of our competitors). Single-touch leads are top of funnel. They belong in your nurture programs, not on an SDR or BDR call sheet. Pushing them to sales too early wastes your reps’ time and burns the contact. Let intent build first.
Any long-form asset works well: a white paper, eBook, research report, or a webinar recording. If it’s the kind of content a security professional would trade their contact details to read or watch, it’s a fit.
Each content landing page features an unchecked checkbox beneath the registration form. By checking the (required) checkbox, every lead is 100% opt-in and meets regulatory requirements. Compliance is part of every campaign, so you don’t inherit legal risk with the leads you receive.
A maximum of three leads per company, unlike other providers that don’t have a cap at all. This maximizes the number of companies associated with the leads we deliver.
Yes. Send us a company and/or contact suppression list before launch and we’ll exclude them from our campaign at no additional cost. This helps to ensure you don’t get leads from existing customers, prospects, or competitors.
By CSV files or pushed directly into your marketing automation system through an API. You choose the method that best fits your workflow.
The difference is intent. Single-touch captures one content asset download. Double-touch captures two and triple-touch captures three. Our warmest leads are BANT leads, which is a double-touch campaign with two BANT questions to uncover the budget, authority, need, and timeline of each lead. Every BANT lead claims to have a budgeted project and claims to be part of the buying process.
Yes. Our network spans 75+ countries across six continents, so we can run your campaign in a single market, a region, or globally.
Single-touch carries the lowest cost per lead of our four content syndication options. Actual pricing depends on your targeting and volume. Volume discounts are available for 1,000+ leads in a given campaign. Request our pricing guide or book a consultation to request a quote against your specific campaign criteria.
Yes! About one-third of our content syndication campaigns (and webinars) are associated with client-provided target account lists (TALs).
We require a minimum of 1,000 companies in your TAL to deliver single-touch ABM leads that align with our standard of a maximum of three leads per account. If your TAL is smaller, we may need to relax that to a maximum of five leads per account. If this applies, you’ll know that before you sign your contract.
CyberEdge requires a minimum of 300 leads per regional campaign (e.g., North America, EMEA, APAC, Latin America).
Once your contract has been signed, you’ll schedule a campaign kick-off call with one of our talented Marketing Campaigns Managers. Following that call, your email and landing page will be laid out. Once you approve both, you’ll start to receive leads within a week or two. Most campaigns are completed in 3-4 weeks.
Your content asset, your target criteria, promotional copy, your company logo, and any suppression list(s) you want applied. From there, CyberEdge builds and runs the campaign and delivers the leads.
No. All CyberEdge content syndication emails and landing pages are co-branded with your logo and our Security Buzz logo. Security Buzz is our amazing cybersecurity news website.
Resources
Ready to Fill the Top of Your Funnel?
Single-touch content syndication puts your content in front of IT security professionals in 75+ countries and delivers opt-in, compliant leads your team can nurture. It’s the lowest-cost way to feed the top of your funnel with the right audience.
