Double-touch Content Syndication Leads
Downloading one piece of content indicates curiosity. Downloading two indicates real interest. All double-touch content syndication leads align with your ideal customer profile (ICP) or target account list (TAL) and are warm enough to hand straight to your sales team.
- Exclusive focus on cybersecurity audiences
- Lowest CPLs among major providers
- Leads that engaged with two of your content assets
- Marketing-qualified and ready for sales follow-up
- 100% opt-in and regulatory compliant
- Business email addresses only
- Maximum of three leads per company
- Leads available in 75+ countries
- Delivered by CSV or API
Why CyberEdge for Content Syndication
CyberEdge works exclusively with cybersecurity vendors, and that focus matters more as your leads get warmer. A double-touch campaign only pays off if the second touch reaches the same qualified security buyer, stays compliant, and produces a lead your reps can act on without cleanup. Get any of those wrong and you’ve spent more for leads that behave like top-of-funnel names. Three things keep our campaigns on the right side of that line: who we reach, how far we reach, and how clean the leads arrive.
A Cybersecurity-only Audience
Your content assets go to people who work in security, filtered by the roles, seniority, and company profiles you sell to. We aren’t running a broad technology list and counting on the titles to line up. That precision is what makes a second download meaningful instead of accidental.
Global Reach Most Firms Can’t Match
CyberEdge reaches more than 150 million B2B professionals in 75+ countries across six continents, whether you’re looking for leads in North America, EMEA, APAC or Latin America, the network is already there. No other cybersecurity marketing firms operate at that range.
Best Bang For Your Buck
CyberEdge boasts the lowest cost per lead (CPL) among major lead-gen providers. Every lead is carefully targeted, business verified and aligned to your ideal customer profile (ICP), helping marketers accelerate pipeline, improve campaign ROI, and generate stronger sales opportunities without overspending or compromising conversion potential.
Which Content Syndication Campaign Fits Your Goal?
CyberEdge offers content syndication campaign options to satisfy all stages of your lead generation funnel. Here’s how the four campaign options compare.
| Campaign | Engagement | Lead Type | Route To |
|---|---|---|---|
| Single-touch | One asset, one campaign | Top of funnel | Nurture programs |
| Double-touch | Two assets, two campaigns | Upper funnel | Sales follow-up |
| Triple-touch | Three assets, three campaigns | Lower funnel | Priority sales follow-up |
| BANT | Two assets, two campaigns, plus two BANT questions | Bottom of funnel | Sales or AEs, immediately |
Double-touch campaigns are the first sales-ready rung: upper funnel leads worth a rep’s follow-up. Step up to triple-touch campaigns for a stronger behavioral signal, or BANT for verified budget and buying authority.
Choose Your Campaign Type
How Double-touch Campaigns Work
A double-touch campaign qualifies leads by asking them to engage twice. Here’s the process from assets to delivery.
Share Your Content Assets and Targeting
Send us two content assets you want to promote, such as white papers, eBooks, research reports, and/or webinar recordings. Then tell us about your target ICP, including job roles, minimum job seniority, company size, geography, and acceptable industries. If you have companies and/or contacts to exclude, send the suppression list and we’ll apply it before launch.
We Run Two Sequential Email Campaigns
CyberEdge conducts two targeted email campaigns, a few days to a few weeks apart, promoting your content assets to opt-in security professionals who match your criteria. You don’t need to worry about managing the sends, the timing, or the deliverability. We run both touches end to end.
We Deliver the Double-engaged Leads
You receive only the contacts who engaged with both of your content assets, not everyone who opened an email. Every lead is opt-in, tied to a business email, capped at three per company, and guaranteed not to bounce. Delivery is by CSV or through an API, with your company and/or contact suppression list already applied.
Route Them to Sales
Unlike single-touch contacts, these security professionals are displaying a deeper interest and belong with your SDRs / BDRs. Get them to your reps quickly, while the interest is still fresh, so the second download of your content turns into a conversation instead of a cold follow-up weeks later.
Targeting You Control
Every CyberEdge content syndication campaign runs on defaults that protect lead quality, and you control the targeting that decides who receives your asset.
- Job Roles and Seniority Reach the specific security titles and job seniority levels you sell to.
- Company Size Filter by employee count or annual revenue, or give us your TAL for an ABM campaign.
- Geography Run in one regional market or across dozens of countries.
- Industry Focus on the verticals that matter to your product or service, where applicable.
- Lead Delivery Choose whether you would like your leads delivered by CSV or our custom API delivery tool.
What You Can Expect
Every double-touch content syndication campaign meets the same standards, so you always know what you’re paying for.
Two Confirmed Engagements
Every lead downloaded two of your content assets across two campaigns, a signal of real interest, not a single click.
100% Opt-in and Compliant
Leads meet regulatory requirements and are fully opt-in. Compliance is handled before launch, not left to you.
Business Emails Only
No Gmail, Hotmail, or other personal addresses. Every lead arrives with a business email address.
Validated Emails Only
Leads are validated through validation tools, so your deliverability and your data stay clean.
Max Three Leads per Company
Volume is capped at three leads per company, which maximizes the quantity of companies associated with your campaign.
CSV or API Delivery
Receive leads as a CSV or pushed straight into your systems through an API.
Why Marketers Come to CyberEdge
Most marketing teams find us at a familiar breaking point. Whether they’re new to content syndication, or seasoned veterans, they all want help generating qualified leads. They’re tired of paying high CPL prices. They’ve exhausted a provider’s list and hit diminishing returns. Or their provider can’t filter the security audience finely enough to matter.
If any of that sounds like your last campaign, partnering with CyberEdge: a cybersecurity-only partner with a wider international IT security network is the fix.
Clients
We’ve earned a world of trust.
Webinar Replay: Content Syndication Strategies that Actually Work
Join our Founder, and CEO, Steve Piper and a panel of experienced marketers who break down what separates high-performing content syndication campaigns from expensive contact lists.
Unprecedented Global Reach
CyberEdge has access to more than 150 million B2B professionals in 75+ countries across six continents. We collaborate with dozens of lead generation partners around the world to conduct targeted content syndication campaigns and to promote our single- and multi-vendor webinars. No other cybersecurity marketing firm comes close to CyberEdge’s global reach.
Frequently Asked Questions
These are the questions cybersecurity marketing teams ask most often before running a double-touch campaign.
It’s a security professional who engaged with two of your content assets across two separate email campaigns. Two on-topic downloads is a stronger intent signal than one, and double-touch leads are upper funnel contacts but still sales-ready.
Yes. Double-touch leads are meant for your SDRs/BDRs, and the sooner they get them, the better. Two engagements a few weeks apart is a genuine interest signal, so route these leads to sales quickly rather than parking them in a nurture stream.
Two. The content syndication campaign promotes your content assets across two touches, and a double-touch lead is someone who engaged with both. Your chosen content assets can be different formats, such as white papers, eBooks, research reports, and webinar replays.
Usually a few days to a few weeks. The gap is enough to make a second, deliberate download meaningful, without waiting so long that the first touch goes cold.
One download can be idle curiosity. A second download on a related topic, from the same person at the same company, points to real interest. That’s the difference between a name to nurture and a contact to call.
Each content landing page features an unchecked checkbox beneath the registration form. By checking the (required) checkbox, every lead is 100% opt-in and meets regulatory requirements. Compliance is part of every campaign, so you don’t inherit legal risk with the leads you receive.
A maximum of three leads per company, unlike other providers that don’t have a cap at all. This maximizes the number of companies associated with the leads we deliver.
Yes. Send us a company and/or contact suppression list before launch and we’ll exclude them from our campaign at no additional cost. This helps to ensure you don’t get leads from existing customers, prospects, or competitors.
By CSV files, or pushed directly into your marketing automation or CRM through an API, so your reps can act on them without a manual import.
Security professionals who match your targeting: your chosen job roles, minimum job seniority, company sizes, countries, and acceptable industries, reached through our network of more than 150 million B2B professionals in 75+ countries.
It’s a ladder of intent. Single-touch captures one engagement and stays top of funnel. Double-touch confirms interest with a second engagement and is sales-ready. Triple-touch adds a third confirming intent for even warmer leads, and BANT campaigns are double-touch leads who answered two qualifying questions to confirm budget, authority, need, and timeline. More touches/qualification means warmer leads.
Two content assets, promotional copy, your company logo, and any suppression list(s) you want applied. From there, CyberEdge builds and runs both campaigns and delivers the leads.
We require a minimum of 2,000 companies in your TAL to deliver double-touch ABM leads that align with our standard of a maximum of three leads per account. If your TAL is smaller, we may need to relax that to a maximum of five leads per account. If this applies, you’ll know that before you sign your contract.
Resources
Ready to Hand Sales Warmer Leads?
Double-touch content syndication delivers sales-qualified IT security professional contacts. People who engaged with two of your content assets and are ready for your reps. It’s the step up from top-of-funnel volume to leads worth a sales call.
