BANT Leads
BANT leads are as sales-qualified as content syndication campaigns get. On top of a double-touch email campaign, we add two qualifying registration form questions to uncover the budget, authority, need, and timeline of each lead. Every BANT lead is an IT security professional who confirmed a budgeted project in your category and indicates that they’re personally involved in making a buying decision. These contacts should go straight to your sales team—and fast.
- Exclusive focus on cybersecurity audiences
- Lowest CPLs among major providers
- Sales-qualified contacts, not just engaged
- Leads that engaged with three of your content assets
- Every contact confirmed a budgeted project in your category
- Every contact is personally involved in vendor selection
- 100% opt-in and regulatory compliant
- Business email addresses only
- Leads guaranteed not to bounce
- Maximum of three leads per company
- Leads available in 75+ countries
- Delivered by CSV or API
Why CyberEdge for Content Syndication
CyberEdge works exclusively with cybersecurity vendors, and content syndication is where that focus pays off for our clients. A BANT content syndication campaign only holds up if the qualification is real and the audience is genuinely security buyers, not a broad list dressed up with a security label. Get either wrong, and your reps lose trust in the leads fast. Three things keep our campaigns credible: who sees your content, how far we can reach, and how the leads arrive.
A Cybersecurity-only Audience
Both content assets go to people who work in security, filtered by the roles, seniority, and company profiles you care about. That precision is what makes the qualifying step meaningful, because you’re verifying budget and buying involvement among real prospects, not a broad list of IT professionals.
Global Reach Most Firms Can’t Match
CyberEdge reaches more than 150 million B2B professionals in 75+ countries across six continents. Even with the tighter filter that BANT applies, that scale lets us find qualified, in-market buyers in a single region or worldwide. Few cybersecurity marketing firms can match it.
Best Bang For Your Buck
CyberEdge boasts the lowest cost per lead (CPL) among major lead-gen providers. Every lead is carefully targeted, business verified and aligned to your ideal customer profile (ICP), helping marketers accelerate pipeline, improve campaign ROI, and generate stronger sales opportunities without overspending or compromising conversion potential.
Which Content Syndication Campaign Fits Your Goal?
CyberEdge offers four content syndication campaign options to satisfy all stages of your lead generation funnel. Here’s how the four campaign options compare.
| Campaign | Engagement | Lead Type | Route To |
|---|---|---|---|
| Single-touch | One asset, one campaign | Top of funnel | Nurture programs |
| Double-touch | Two assets, two campaigns | Upper funnel | Sales follow-up |
| Triple-touch | Three assets, three campaigns | Lower funnel | Priority sales follow-up |
| BANT | Two assets, two campaigns, plus two BANT questions | Bottom of funnel | Sales or AEs, immediately |
BANT campaigns give you most qualified contacts and the most certainty.
Choose Your Campaign Type
How BANT Campaigns Work
A BANT campaign is a double-touch content syndication campaign with a qualifying step built in. Here’s the process from assets to delivery.
Share Your Content Assets and Targeting
Send us two content assets to promote; white papers, eBooks, research reports, and/or webinar recordings. Then hand us your ideal client profile (ICP), including job roles, minimum job seniority, company size, geography, and acceptable industries. Tell us what a budgeted project looks like in your category so the qualifying questions fit your product. Include any suppression list of companies and/or contacts and we’ll apply it before launch.
We Run a Double-touch Email Campaign with BANT Questions
We conduct two targeted email campaigns to opt-in IT security professionals who match your criteria. In the registration form of the landing page of the first content asset, we add two BANT qualifying questions that confirm budget, authority, need, and timeline.
We Deliver Only the Sales-qualified Leads
You receive only the respondents who confirmed both a budgeted project in your category and a personal role in vendor selection. Every contact is opt-in, tied to a business email, capped at three per company, and checked through our validation tools. Delivery is by CSV or API, with your suppression list applied.
Route Them to Sales Immediately
BANT leads are sales-qualified, so they belong with your SDRs/BDRs or account executives right away. There’s no nurture waiting period. These are the people who told you they have budget and a seat at the decision-making table.
Targeting You Control
Every campaign runs on defaults that protect lead quality, and you control the targeting and qualifying criteria that decide who reaches the sales-qualified stage.
- Job Roles and Seniority Reach the specific security titles and job seniority levels you sell to.
- Company Size Filter by employee count or annual revenue, or give us your TAL for an ABM campaign.
- Geography Run in one regional market or across dozens of countries.
- Industry Focus on the verticals that matter to your product or service, where applicable.
- Custom Form Questions Add your own registration questions alongside the BANT qualifiers, where applicable.
What You Can Expect
Every CyberEdge BANT campaign meets the same standards, so you always know what you’re paying for.
Verified Budget
Every contact confirmed a budgeted project in your product or service category, not just interest in the topic.
Verified Buying Involvement
Every contact confirmed a personal role in the vendor selection process, so your reps reach someone who can move a deal.
100% Opt-in and Compliant
Leads meet regulatory requirements and are fully opt-in. Compliance is handled before launch, not left to you.
Business Emails Only
No Gmail, Hotmail, or other personal addresses. Every lead arrives with a business email address.
Validated Emails Only
Leads are validated through validation tools, so your deliverability and your data stay clean.
CSV or API Delivery
Receive leads as a CSV or pushed straight into your CRM through an API.
Why Marketers Come to CyberEdge
Most marketing teams find us at a familiar breaking point. Whether they’re new to content syndication, or seasoned veterans, they all want help generating qualified leads. They’re tired of paying high CPL prices. They’ve exhausted a provider’s list and hit diminishing returns. Or their provider can’t filter the security audience finely enough to matter.
If any of that sounds like your last campaign, partnering with CyberEdge: a cybersecurity-only partner with a wider international IT security network is the fix.
Clients
We’ve earned a world of trust.
Webinar Replay: Content Syndication Strategies that Actually Work
Join our Founder, and CEO, Steve Piper and a panel of experienced marketers who break down what separates high-performing content syndication campaigns from expensive contact lists.
Unprecedented Global Reach
CyberEdge has access to more than 150 million B2B professionals in 75+ countries across six continents. We collaborate with dozens of lead generation partners around the world to conduct targeted content syndication campaigns and to promote our single- and multi-vendor webinars. No other cybersecurity marketing firm comes close to CyberEdge’s global reach.
Frequently Asked Questions
These are the questions cybersecurity marketing teams ask most often before running a BANT campaign.
It’s a sales-qualified lead. On top of a two-touch content syndication campaign, we ask qualifying questions and deliver only the security professionals who confirmed a budgeted project in your category and a personal role in choosing the vendor. It’s the most qualified lead content syndication produces.
BANT is an acronym for “budget, authority, need, and timeline.” It’s a standard sales qualification framework. Every BANT lead indicates a budgeted project in your product or service category and the person is personally involved in the vendor selection process.
Yes, more so than any other content syndication option. Route BANT leads to your SDRs/BDRs, or account executives immediately. There’s no reason to nurture someone who has already confirmed budget and a seat at the decision-making table.
Both are sales-ready, but they qualify differently. Triple-touch reads behavior: three downloads signal active research. BANT verifies intent directly by asking two qualifying questions that require favorable responses.
Two. BANT is a two-touch campaign, and the two qualifying questions appear in the registration form of the landing page associated with your first content asset.
Yes, to an extent. We certainly want to reference your company’s specific product or service category. Essentially, our two BANT questions confirm that the lead has a budgeted project and is part of the vendor selection process. As long as we’re on the same page with regard to the objectives, you can help craft the specific questions and responses.
Each content landing page features an unchecked checkbox beneath the registration form. By checking the (required) checkbox, every lead is 100% opt-in and meets regulatory requirements. Compliance is part of every campaign, so you don’t inherit legal risk with the leads you receive.
We require a minimum of 5,000 companies in your TAL to deliver BANT ABM leads that align with our standard of a maximum of three leads per account. If your TAL is smaller, we may need to relax that to a maximum of five leads per account. If this applies, you’ll know that before you sign your contract.
A maximum of three leads per company, unlike other providers that don’t have a cap at all. This maximizes the number of companies associated with the leads we deliver.
Yes. Send us a company and/or contact suppression list before launch and we’ll exclude them from our campaign at no additional cost. This helps to ensure you don’t get leads from existing customers, prospects, or competitors.
By CSV files, or pushed directly into your marketing automation system through an API, so a qualified lead reaches your reps without a manual import.
Security professionals who match your targeting: your chosen job roles, minimum job seniority, company sizes, countries, and acceptable industries, reached through our network of more than 150 million B2B professionals in 75+ countries.
Two content assets, your target criteria, promotional copy, your company logo, a definition of a budgeted project in your category, and any suppression list(s) you want applied. From there, we run the campaign and deliver the leads.
Resources
Ready to Hand Sales Leads That Are Ready to Buy?
BANT content syndication delivers sales-qualified security leads, people who confirmed a budgeted project and a role in the vendor selection process. It’s the most qualified lead content syndication produces, ready for your reps the day it lands.
