Triple-touch Content Syndication Leads
Downloading one piece of content indicates curiosity. Downloading two indicates real interest. Downloading three is a strong indicator of purchasing intent. All triple-touch content syndication leads align with your ideal customer profile (ICP) or target account list (TAL) and are warm enough to hand straight to your sales team.
- Exclusive focus on cybersecurity audiences
- Lowest CPLs among major providers
- Leads that engaged with three of your content assets
- Marketing-qualified and ready for sales follow-up
- High-intent and ready for priority sales follow-up
- 100% opt-in and regulatory compliant
- Business email addresses only
- Leads guaranteed not to bounce
- Maximum of three leads per company
- Leads available in 75+ countries
- Delivered by CSV or API
Why CyberEdge for Content Syndication
CyberEdge works exclusively with cybersecurity vendors, and that focus counts for even more when the leads are this warm. A triple-touch campaign only works if all three touches reach the same qualified security buyer, stay compliant, and return leads your reps will actually prioritize. Miss on any of those and you’ve paid a premium for names that stall in the funnel. Three things keep our campaigns on track: who we reach, how far we reach, and how clean the leads arrive.
A Cybersecurity-only Audience
All three content assets go to people who work in security, filtered by the roles, seniority, and company profiles you sell to. There’s no broad technology list standing in for a security audience. That precision is what makes a third download read as research instead of noise.
Global Reach Most Firms Can’t Match
CyberEdge reaches more than 150 million B2B professionals in 75+ countries across six continents. Whether you’re looking for leads in North America, EMEA, APAC, or Latin America, the network is already there. That range lets us sustain a three-campaign sequence in a single region or across the globe and still return high-intent leads.
Best Bang For Your Buck
CyberEdge boasts the lowest cost per lead (CPL) among major lead-gen providers. Every lead is carefully targeted, business verified and aligned to your ideal customer profile (ICP), helping marketers accelerate pipeline, improve campaign ROI, and generate stronger sales opportunities without overspending or compromising conversion potential.
Which Content Syndication Campaign Fits Your Goal?
CyberEdge offers content syndication campaign options to satisfy all stages of your lead generation funnel. Here’s how the four campaign options compare.
| Campaign | Engagement | Lead Type | Route To |
|---|---|---|---|
| Single-touch | One asset, one campaign | Top of funnel | Nurture programs |
| Double-touch | Two assets, two campaigns | Upper funnel | Sales follow-up |
| Triple-touch | Three assets, three campaigns | Lower funnel | Priority sales follow-up |
| BANT | Two assets, two campaigns, plus two BANT questions | Bottom of funnel | Sales or AEs, immediately |
Triple-touch campaigns are the strongest behavioral signal in content syndication: three deliberate engagements with your content assets. You may also wish to confirm budget and buying authority directly, in which case; look at BANT leads.
Choose Your Campaign Type
How Triple-touch Campaigns Work
A triple-touch campaign qualifies leads by asking them to engage three times. Here’s the process from assets to delivery.
Share Your Content Assets and Targeting
Send us three content assets you want to promote, such as white papers, eBooks, research reports, and/or webinar replays, plus your target profile: including job roles, minimum job seniority, company size, geography, and acceptable industries. Include any company and/or contact suppression list and we’ll apply it before launch.
We Run Three Sequential Email Campaigns
CyberEdge conducts three targeted email campaigns, spaced a few days to a few weeks apart, promoting your content assets to opt-in security professionals who match your criteria. We manage the sequence, the timing, and deliverability across all three touches.
We Deliver the Triple-engaged Leads
You receive only the contacts who engaged with all three of your content assets. Every lead is opt-in, tied to a business email, capped at three per company, and guaranteed not to bounce. Delivery is by CSV or API, with your company and/or contact suppression list already applied.
Route Them to Sales as a Priority
Triple-touch leads have shown sustained interest, so they belong at the front of your sales queue. Get them to your SDRs/BDRs or account executives quickly so the third download of your content turns into a conversation.
Targeting You Control
Every campaign runs on defaults that protect lead quality, and you control the targeting that decides who receives your asset.
- Job Roles and Seniority Reach the specific security titles and job seniority levels you sell to.
- Company Size Filter by employee count or annual revenue, or give us your TAL for an ABM campaign.
- Geography Run in one regional market or across dozens of countries.
- Industry Focus on the verticals that matter to your product or service, where applicable.
- Lead Delivery Choose whether you would like your leads delivered by CSV or our custom API delivery tool.
What You Can Expect
Every CyberEdge triple-touch content syndication campaign meets the same standards, so you always know what you’re paying for.
Three Confirmed Engagements
Every contact downloaded three of your content assets across three campaigns, the clearest intent signal short of verified BANT qualification.
100% Opt-in and Compliant
Leads meet regulatory requirements and are fully opt-in. Compliance is handled before launch, not left to you.
Business Emails Only
No Gmail, Hotmail, or other personal addresses. Every lead arrives with a business email address.
Validated Emails Only
Leads are validated through validation tools, so your deliverability and your data stay clean.
Max Three Leads per Company
Volume is capped at three leads per company, which maximizes the quantity of companies associated with your campaign.
CSV or API Delivery
Receive leads as a CSV or pushed straight into your systems through an API.
Why Marketers Come to CyberEdge
Most marketing teams find us at a familiar breaking point. Whether they’re new to content syndication, or seasoned veterans, they all want help generating qualified leads. They’re tired of paying high CPL prices. They’ve exhausted a provider’s list and hit diminishing returns. Or their provider can’t filter the security audience finely enough to matter.
If any of that sounds like your last campaign, partnering with CyberEdge: a cybersecurity-only partner with a wider international IT security network is the fix.
Clients
We’ve earned a world of trust.
Webinar Replay: Content Syndication Strategies that Actually Work
Join our Founder, and CEO, Steve Piper and a panel of experienced marketers who break down what separates high-performing content syndication campaigns from expensive contact lists.
Unprecedented Global Reach
CyberEdge has access to more than 150 million B2B professionals in 75+ countries across six continents. We collaborate with dozens of lead generation partners around the world to conduct targeted content syndication campaigns and to promote our single- and multi-vendor webinars. No other cybersecurity marketing firm comes close to CyberEdge’s global reach.
Frequently Asked Questions
These are the questions cybersecurity marketing teams ask most often before running a triple-touch campaign.
It’s a security professional who engaged with three of your content assets across three separate email campaigns. Three on-topic downloads is the strongest behavioral intent signal in content syndication, which is why triple-touch leads are treated as high-intent and ready for priority sales follow-up.
Yes, and they should be near the top of your reps’ list. Someone who downloaded three of your content assets over a few weeks is actively researching. Route these leads to your SDRs/BDRs or account executives quickly rather than letting them cool in a nurture stream.
Three. The content syndication campaign promotes them across three touches, and a triple-touch lead is someone who engaged with all three. They can be different formats, such as white papers, research reports, eBooks, and/or webinar replays.
Usually a few days to a few weeks between each campaign. The spacing keeps each download deliberate, so three engagements reflect sustained interest rather than a single browsing session.
One more engagement, and a stronger intent signal. Double-touch confirms interest with a second download and is sales-ready. Triple-touch adds a third interaction with your content assets, which could indicate an active buying cycle and warrants priority follow-up.
Both are sales-ready, but they qualify leads differently. Triple-touch reads behavior: three downloads on your topic signal active research. BANT verifies intent directly, using two qualifying questions to confirm budget and involvement in the buying decision. Choose triple-touch for the strongest behavioral signal, or BANT when you need confirmed budget and buying authority.
We require a minimum of 3,000 companies in your TAL to deliver triple-touch ABM leads that align with our standard of a maximum of three leads per account. If your TAL is smaller, we may need to relax that to a maximum of five leads per account. If this applies, you’ll know that before you sign your contract.
Each content landing page features an unchecked checkbox beneath the registration form. By checking the (required) checkbox, every lead is 100% opt-in and meets regulatory requirements. Compliance is part of every campaign, so you don’t inherit legal risk with the leads you receive.
A maximum of three leads per company, unlike other providers that don’t have a cap at all. This maximizes the number of companies associated with the leads we deliver.
Yes. Send us a company and/or contact suppression list before launch and we’ll exclude them from our campaign at no additional cost. This helps to ensure you don’t get leads from existing customers, prospects, or competitors.
By CSV file, or pushed directly into your marketing automation or CRM through an API, so your reps can act on them without a manual import.
Security professionals who match your targeting: your chosen job roles, minimum job seniority, company sizes, countries, and acceptable industries, reached through our network of more than 150 million B2B professionals in 75+ countries.
Three content assets, your target criteria, promotional copy, your company logo, and any suppression list(s) you want applied. From there, CyberEdge builds and runs all three campaigns and delivers the leads.
Resources
Ready to Put Warmer Leads at the Front of the Queue?
Triple-touch content syndication delivers high-intent security leads, people who engaged with three of your content assets and are close to a buying decision. It’s the strongest behavioral signal content syndication produces, ready for priority sales follow-up.
